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fromThe Drum
2 months ago
Media industry

CEO tells staff 'the future of WPP Media is here' as GroupM rebrand confirmed

WPP's media business GroupM is rebranded as WPP Media to better integrate AI and technology into their offerings.
fromDigiday
3 months ago
Media industry

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
Media industry
fromDigiday
3 months ago

Inside WPP's $150 million InfoSum purchase

WPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
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fromAdweek
2 months ago

EXCLUSIVE: GroupM Staff Told Up to 45% Will Be Impacted by Restructure

This has been a pretty tough week for us... There have been colleagues that have left our business... It can feel very destabilizing.
Media industry
fromAdweek
3 months ago

NBCU and GroupM Test Is a Big Step for Cross-Platform Measurement

NBCUniversal and GroupM's collaboration aims to standardize ad creatives across platforms using Ad-IDs.
fromAdweek
4 months ago

GroupM Integrates DeepSeek to Simplify Media Buying in China

"By integrating DeepSeek's R1 model into Audience Translator, we're able to use its Chinese Natural Language Processing (NLP) capabilities to enhance our insights into audiences in China, optimize audience descriptions, and help create the right mix of audience tags to assist with campaign planning."
Marketing tech
Marketing
fromDigiday
6 months ago

GroupM's leadership reorg gets an assist from a McKinsey exec

GroupM's restructuring signals a trend towards consolidation and client-centric operations in the media agency landscape.
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