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Marketing tech
fromAdExchanger
1 week ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
US news
fromPoynter
9 months ago

Hearst buys the The Dallas Morning News, and 140 years of local ownership ends - Poynter

Hearst agrees to acquire the Dallas Morning News for $75 million, ending its era as a publicly traded company.
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