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Marketing tech
fromAdExchanger
8 hours ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing
fromDigiday
4 months ago

Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending

Q4 ad spend shows mixed signals as economic uncertainty and upfront commitments shift dollars, prompting publisher incentives and risking a softer Q1 2026 for the industry.
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