#heineken

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from Business Insider
4 days ago

Alcohol companies have been bracing for a culture shift. Their nonalcoholic options have buoyed sales.

Major alcohol companies are rapidly adapting to a cultural shift favoring nonalcoholic options, particularly among younger consumers.

Revealed: The Drum Awards for Social Media winners 2024

Edelman won the Grand Prix for addressing sexism in sports with Heineken's campaign, and the President's Award for creating gaming headache solutions for Advil.

As retail media matures, Tesco is primed to win big brand budgets

Retail media's rapid evolution poses challenges for marketers in budget allocation and media planning.

Heineken's Technology Stops Smartphones From Ruining Gigs

Heineken aims to foster in-person social connections by discouraging smartphone use at events.
The brand has developed technology and apps to limit distractions during social activities.
#us-open

Heineken Celebrates Moderation at the US Open with Limited Edition "L0VE.L0VE" Heineken 0.0 | stupidDOPE

Heineken's 'L0VE.L0VE' campaign champions moderation and celebrates alcohol-free beer during the US Open, linking it creatively with the game's scoring.

Heineken 0.0 launches limited-edition L0VE.L0VE cans

Heineken celebrates moderation and non-alcoholic options through its limited-edition Heineken 0.0 packaging at the U.S. Open.

Heineken Celebrates Moderation at the US Open with Limited Edition "L0VE.L0VE" Heineken 0.0 | stupidDOPE

Heineken's 'L0VE.L0VE' campaign champions moderation and celebrates alcohol-free beer during the US Open, linking it creatively with the game's scoring.

Heineken 0.0 launches limited-edition L0VE.L0VE cans

Heineken celebrates moderation and non-alcoholic options through its limited-edition Heineken 0.0 packaging at the U.S. Open.
moreus-open

Ad of the Day: Heineken celebrates forgotten beers in humorous spot

Heineken celebrates and pays homage to forgotten beers, focusing on social moments over the beer itself.

These London Pubs Are Serving Up 2 Pints For One Day Only

Finding cheap pints in London can be tough. Enjoy £2 pints at select pubs on August 8 under 'Sport London'. No change from a fiver norm.

Brewbound Podcast: Craft Beer Production Data Christmas Arrives

Craft brewery production data for 2023 revealed by Justin, Zoe, and Sean McNutly. Planned changes for 2024 Great American Beer Festival discussed. Heineken ceases production at Lagunitas Chicago facility.

Heineken throws back to early 2000s with 'The Boring Phone'

Heineken and Bodega launched The Boring Phone to promote reducing screen time and supporting human connection.

Boring Phone is an HMD-made anti-smartphone

The Boring Phone, created by Heineken and Bodega, offers a limited edition phone with limited features to promote a distraction-free experience.

How Dry January became a branding event for Big Alcohol

Dry January has become a popular yearly ritual, with 44% of consumers saying they are likely to participate this year
Brands like Heineken are embracing the sober curious trend by promoting their non-alcoholic offerings as an acceptable choice for those abstaining from alcohol
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