#inclusive-marketing

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#diversity #brand-growth #consumer-engagement #ai-bias #customer-journey #brand-reputation
Marketing
fromHubspot
3 months ago

How to create AI prompts that eliminate bias and increase conversions

Marketers must identify and remove AI-generated biases across the customer journey to ensure products feel inclusive and relevant to underrepresented consumers.
Marketing
fromForbes
2 weeks ago

Why High-Quality Data Is Key To A Disability-Confident Marketing Strategy

Marketing must overcome fear and authentically include people with disabilities in creative work to access a large, underserved market and increase revenue.
Marketing
fromHubspot
2 months ago

Measuring inclusive marketing - why traditional KPIs hinder both customer success and brand growth

Traditional KPIs do not adequately measure diverse communities, hindering brand engagement and growth.
Marketing tech
fromHubspot
1 week ago

The state of inclusive marketing in 2025 [new data + expert insight]

Inclusive marketing significantly boosts sales and strengthens brand preference among consumers.
fromHubspot
4 months ago

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

When brands struggle with inclusive marketing, I recommend that they look at the demographics of their teams.
Marketing tech
Media industry
fromHubspot
5 months ago

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Inclusive marketing requires brands to thoughtfully choose specific identities to serve, rather than adopting a checklist approach.
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