Recent criticisms of Vogue's tribute to Hairspray highlighted the absence of plus-sized representation, illustrating a broader issue in marketing. While brands like Vogue can choose who to promote, failure to be inclusive can lead to public outrage. Notably, there are few laws regulating these marketing decisions, leaving brands essentially free to prioritize certain identities over others. Despite this freedom, inclusive marketing is increasingly viewed as essential for brand success and resonates more with the diverse consumer landscape, reaffirming that it is not only ethical but also smart business.
Inclusive marketing is about understanding who your consumers are and representing them. The absence of representation can lead to backlash from consumers who feel erased.
Brands today wield the power to choose which identities to support, but doing so at the expense of others can prove to be detrimental to their image.
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