#consumer-identity
#consumer-identity

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The rise and rise of the stunt product

Brands deploy stunt-like product launches as cultural signals to align with consumer identity, ignite fandom, and drive participation while ensuring commercial viability.

Cars

fromdefector.com

7 months ago

A People's History Of Climbing On Cars

Car design transforms appliances into identity-projecting vehicles, justifying high consumer spending.

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#consumer-identity#consumer-identity

The rise and rise of the stunt product

A People's History Of Climbing On Cars

#consumer-identity
#consumer-identity