#information-overload

#information-overload

You settle in for a quick scroll through your feed, maybe just to unwind for a minute or two. But somewhere between a cooking hack and a clip you've already forgotten, forty minutes vanished. It's all a blur. Welcome to the era of infinite content and finite attention, where our brains are working overtime just to keep up with the deluge.

Why does everyone feel overwhelmed by information? Why does it feel impossible to trust what passes through our streams? We tend to blame individual publications, specific platforms, or bad actors. The real answer has less to do with any single media entity and more with structural changes in the information ecosystem. I started my "information" life typing copy on an ill-tempered Remington.

Reflecting on the dramatic shifts in public opinion, political leanings, and social norms, a friend recently asked how it's possible that so many people seem to have changed their values so quickly. The more unsettling answer is that many haven't changed their values at all; they've changed how much attention they can afford to give. Increasingly, people aren't asking what they believe, but how much they can still carry.

Podcasts have devastated my relationship to music. Confirmation of that sad fact came earlier this month in the form of my Spotify "Wrapped," the streaming service's personalized report of what I listened to this year, including a playlist of my top songs. In the past, this annual playlist supplied a loop of sonic pleasure, propelling me through workouts, dinner preps, and hours-long commutes. This year, I haven't even opened it.

In his short film Papers (1991), the Japanese artist Yoshinao Satoh assembles thousands of newspaper images into a transfixing animation. Moving through a flurry of Japanese characters, moon phases, Go games, house plans and faces that grows ever faster, Satoh creates a mass-media collage that seems to anticipate the age of information overload. Amplifying the frenzied pace and mesmerising effect, he pairs the imagery with a propulsive work by the US composer Steve Reich.

Amir Sepehri, assistant professor of marketing at ESSEC Business School, Dr. Rod Duclos (Western University), and Nasir Haghighi (University of Washington at Tacoma) found that it comes down to the amount of information contained in a talk. When a talk is chock-full of content, broaching several topics, we tend to get information overload, leading us to disengage from the video. So, how can communicators make sure their message gets heard and their audience connects with the video?

News has never been more accessible but for some, that's exactly the problem. Flooded with information and relentless updates, more and more people around the world are tuning out. The reasons vary: for some it's the sheer volume of news, for others the emotional toll of negative headlines or a distrust of the media itself. In online forums devoted to mindfulness and mental health, people discuss how to step back, from setting limits to cutting the news out entirely.

Avoiding threatening information reduces discomfort in the short run but doesn't fix underlying problems.

Memory is indeed limited, though humans often do not perceive this restriction. Prolonged sleep deprivation can blur the lines between memory and reality, creating a false sense of remembrance.