WPP ups the data-driven arms race with the purchase of InfoSumWPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.The deal reflects WPP's strategic move to enhance client-first data integration.
WPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.
WPP ups the data-driven arms race with the purchase of InfoSumWPP's acquisition of InfoSum boosts its data-driven capabilities in a competitive marketing landscape.The deal reflects WPP's strategic move to enhance client-first data integration.
WPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.