#interactive-viewing

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fromTelecompetitor
2 weeks ago

Sports Streaming Jumps in Popularity: Report

More than a third (38%) of U.S. internet households subscribe to at least one sports-specific streaming service, up from just 4% in 2019, according to a new report from Parks Associates. Unsurprisingly, the most popular sport among U.S. internet households is football, particularly the NFL. More than 8 in 10 consumers (82%) watch NFL content during the season.
Television
Marketing tech
fromDigiday
1 month ago

How FanDuel's Amazon Prime NBA sponsorship extends beyond the court logo

FanDuel secured a major sponsorship with Amazon Prime NBA coverage, integrating betting features and broad media buying to deepen fan engagement and ROI.
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