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fromSportico.com
5 days ago

Amazon's Prime Video Unwraps Its NBA Sponsorship Playbook

Amazon's advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video's NBA coverage, a clutch of top-tier sports spenders that includes the likes of AT&T, Mercedes-Benz and State Farm. As part of a series of signings that will help defray Amazon's annual $1.8 billion rights payment to the NBA, the online retailer/streamer has landed AT&T as the title sponsor of its new halftime show ( The Half).
Marketing
Marketing tech
fromDigiday
6 days ago

How FanDuel's Amazon Prime NBA sponsorship extends beyond the court logo

FanDuel secured a major sponsorship with Amazon Prime NBA coverage, integrating betting features and broad media buying to deepen fan engagement and ROI.
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