#international-marketing
#international-marketing

[ follow ]

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

7-Eleven's success in Japan exemplifies effective adaptation in global expansion, while Liquid Death's failure in the UK highlights the importance of understanding local markets.

Marketing tech

fromAdweek

1 month ago

Your Global AI Strategy Needs a Cultural Upgrade

Technology alone cannot bridge cultural divides in global marketing.

Localized campaigns driven by cultural intelligence outperform automated AI-driven efforts.

National Basketball Association

fromwww.nytimes.com

2 months ago

NBA Stars Like Jalen Brunson Enlist Social Media Surrogates to Expand Reach in China

Jalen Brunson is leveraging Chinese social media to connect with millions of fans and expand his brand in the N.B.A.'s largest international market.

[ Load more ]

#international-marketing#international-marketing

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

Your Global AI Strategy Needs a Cultural Upgrade

NBA Stars Like Jalen Brunson Enlist Social Media Surrogates to Expand Reach in China

#international-marketing
#international-marketing