#invalid-traffic-ivt
#invalid-traffic-ivt
[ follow ]
#programmatic-advertising #click-fraud #ad-verification #ad-fraud #emea #latin-america #ad-fraud-detection
Marketing tech
fromAdExchanger
6 days agoHUMAN Expands Its IVT Detection Toolkit With A New Product For Advertisers, Not Platforms | AdExchanger
HUMAN's Page Intelligence analyzes landing-page click-to-load timing alongside bid request data to detect invalid traffic and protect advertiser conversions and first-party audience data.
fromExchangewire
1 month agoPixalate's Q2 2025 Global Made for Advertising (MFA) Benchmarks Reports for CTV, Mobile Apps, & Websites - ExchangeWire.com
Websites: USD$716m (£534m) in estimated open programmatic ad spend went to websites identified as MFA in Q2 2025, according to Pixalate's data CTV Apps: USD$25m (£18.6m)in estimated open programmatic ad spend went Mobile Apps: USD$29m (£21.6m) in estimated open programmatic ad spend , a global market-leading ad fraud protection, privacy, and compliance analytics platform, released its Q2 2025 Global Made for Advertising (MFA) Benchmark Reports for CTV Apps, Mobile Apps, and Websites.
Marketing tech
[ Load more ]