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Marketing tech
fromForbes
6 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#meta
Tech industry
fromwww.npr.org
1 day ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
fromDigiday
4 days ago
Law

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Social media marketing
fromDigiday
1 day ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Tech industry
fromwww.npr.org
1 day ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Law
fromDigiday
4 days ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
Social media marketing
fromDigiday
1 day ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Social media marketing
fromwww.independent.co.uk
3 days ago

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.
more#meta
Apple
from9to5Mac
20 hours ago

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.
Online marketing
fromMiami Herald
9 hours ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
#riot-platforms
Cryptocurrency
fromnews.bitcoin.com
14 hours ago

Riot Platforms Sells 3,778 Bitcoin in Q1 2026, Raising $289.5 Million for Data Center Expansion

Riot Platforms sold 3,778 bitcoin in Q1 2026, generating $289.5 million, while improving operational metrics despite a dip in production.
Cryptocurrency
fromnews.bitcoin.com
14 hours ago

Riot Platforms Sells 3,778 Bitcoin in Q1 2026, Raising $289.5 Million for Data Center Expansion

Riot Platforms sold 3,778 bitcoin in Q1 2026, generating $289.5 million, while improving operational metrics despite a dip in production.
more#riot-platforms
Marketing
fromInc
12 hours ago

Is Your Company Focusing on Generative Engine Optimization?

Generative engine optimization (GEO) requires marketers to adapt strategies for AI-driven search, focusing on relevance and collaboration across PR, content, and SEO.
Social media marketing
fromForbes
13 hours ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Podcast
fromRAIN News
3 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
fromwww.engadget.com
1 day ago

Apple Arcade just got two indie gems

Dredge+ is the complete edition of the game, with all released DLC content. This is pretty much a perfect video game that combines fishing with bone-chilling horror.
Board games
Media industry
fromDigiday
1 day ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Online learning
fromeLearning Industry
1 day ago

Microlearning Solutions For Mobile: How L&D Leaders Build Engaging, In-The-Flow-Of-Work Learning

Mobile microlearning solutions effectively address time scarcity and fragmented attention, providing quick, accessible training for modern employees.
Video games
fromKotaku
2 days ago

Stormgate Adding Offline Mode After Server Provider Ditches It For AI

Stormgate will lose online multiplayer access due to server provider acquisition, prompting a shift to develop an offline mode.
Renovation
fromwww.architectsjournal.co.uk
2 days ago

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.
DevOps
fromInfoQ
3 days ago

Pinterest Deploys Production-Scale Model Context Protocol Ecosystem for AI Agent Workflows

Pinterest has developed an internal Model Context Protocol ecosystem to enhance AI automation in engineering tasks and integrate various tools securely.
#meta-platforms
Venture
fromThe Motley Fool
2 days ago

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms has strong growth potential due to its vast ecosystem and innovative capabilities, despite challenges in the digital advertising space.
Social media marketing
fromBenzinga
3 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Social media marketing
fromBenzinga
4 days ago

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.
Venture
fromThe Motley Fool
2 days ago

Could Buying Meta Platforms Stock Today Set You Up for Life? | The Motley Fool

Meta Platforms has strong growth potential due to its vast ecosystem and innovative capabilities, despite challenges in the digital advertising space.
Social media marketing
fromBenzinga
3 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Social media marketing
fromBenzinga
4 days ago

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.
more#meta-platforms
Graphic design
fromBusiness Matters
5 days ago

How Small Businesses Can Use Dynamic QR Codes to Cut Marketing Costs

Dynamic QR codes allow small businesses to update marketing links without reprinting materials, saving costs and increasing flexibility.
#creator-economy
Growth hacking
fromForbes
4 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Growth hacking
fromForbes
4 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
more#creator-economy
Marketing tech
fromDigiday
20 hours ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing
fromRAIN News
1 day ago

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.
Social media marketing
fromTechCrunch
1 day ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Media industry
fromAdExchanger
1 day ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Video games
fromGamesBeat
3 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
fromMacRumors
4 days ago

Apple Lays Groundwork for Ads in Maps With iOS 26.5

"Maps may show local ads based on your approximate location, current search terms, or view of the map while you search."
Apple
Podcast
fromTheankler
3 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
fromGamesBeat
1 day ago

LiveRamp and Unity announce expanded partnership | exclusive

LiveRamp has enabled the use of RampID across Unity Exchange, allowing advertisers to recognize and target the same users across different advertising environments.
Marketing tech
Marketing
fromAdExchanger
19 hours ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.
#snapchat
more#snapchat
#publishers
Media industry
fromDigiday
2 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromDigiday
2 days ago
Media industry

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Media industry
fromDigiday
2 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Media industry
fromDigiday
2 days ago

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.
more#publishers
fromGSMArena.com
3 days ago

Aptoide launches alternative iOS game store in Japan

Japan is one of the most sophisticated mobile markets in the world. With AppArena, we're not just adding another icon to the Home Screen - we're bringing a new, AI-driven layer on top of the existing app ecosystem.
Apple
fromThe Verge
3 days ago

150 million users later, Roblox competitor Rec Room is shutting down

"We never quite figured out how to make Rec Room a sustainably profitable business, and our costs always ended up overwhelming the revenue we brought in."
Video games
#ad-tech
Marketing tech
fromDigiday
20 hours ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
1 day ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing tech
fromDigiday
20 hours ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
1 day ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
more#ad-tech
Media industry
fromwww.morningstar.com
2 days ago

Communication Services: Alphabet and Meta's Moats Remain Despite Escalating AI Investments

Alphabet and Meta maintain strong positions despite AI investment risks, with ad revenue growth expected to continue due to improved targeting and user engagement.
Marketing
fromDigiday
4 days ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing tech
fromMarTech
11 hours ago

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.
Apple
fromTechCrunch
1 week ago

Apple overhauls its app developer platform with 100 new metrics, more tools | TechCrunch

Apple updates App Store Connect with over 100 new metrics for developers to track app performance and user behavior.
#advertising
fromDigiday
1 day ago
Marketing tech

How purchase data is redefining TV ad performance and driving revenue

fromAdExchanger
1 day ago
Marketing tech

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

fromThedrum
4 days ago
Marketing tech

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
4 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
Marketing tech
fromDigiday
1 day ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromAdExchanger
1 day ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThedrum
4 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
4 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
more#advertising
Marketing
fromThe Drum
5 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Media industry
fromAndroid Police
3 days ago

A fast-growing trend is having a big impact on Android entertainment apps

Short Drama apps are transforming the entertainment app market, with increased ad revenue and a shift towards ad-supported models.
Apple
fromCNET
1 week ago

Apple Confirms It's Bringing Ads to Maps as Part of New Apple Business Platform

Apple is launching advertising on its Maps platform as part of a new service called Apple Business, starting this summer in the US and Canada.
Media industry
fromExchangewire
4 days ago

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.
#instagram
Social media marketing
fromInc
3 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
Social media marketing
fromInc
3 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
more#instagram
Marketing tech
fromDigiday
1 day ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
Media industry
fromAdExchanger
4 days ago

Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger

AI-generated answers are diminishing traffic for smaller publishers, prompting collaboration to enhance reach and revenue.
Marketing tech
fromMarTech
1 day ago

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.
Marketing tech
fromAdExchanger
1 day ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing tech
fromQuartz
1 day ago

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.
#programmatic-advertising
Marketing tech
fromDigiday
2 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
3 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromDigiday
2 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
3 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
more#programmatic-advertising
Marketing tech
fromDigiday
2 days ago

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.
#openai
Marketing tech
fromThe Daily Upside
4 days ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
Marketing tech
fromExchangewire
1 week ago

Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers

OpenAI, Apple, and X are enhancing their advertising strategies to boost revenue and attract advertisers.
Marketing tech
fromThe Daily Upside
4 days ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
Marketing tech
fromExchangewire
1 week ago

Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers

OpenAI, Apple, and X are enhancing their advertising strategies to boost revenue and attract advertisers.
more#openai
Social media marketing
fromMiami Herald
6 days ago

How Substack Became the Hottest Social Media Platform

Substack has become a culturally relevant platform for intellectual influencers, attracting millions of subscribers and shaping modern discourse.
Marketing tech
fromDigiday
3 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing tech
fromAdExchanger
2 days ago

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.
Social media marketing
fromLindsey Gamble
1 week ago

Stanley AI for LinkedIn Adds Analytics Dashboard & iOS App for Creators - Lindsey Gamble

Stanley has launched a new analytics dashboard for LinkedIn creators, enhancing performance tracking and content strategy development.
Marketing tech
fromMarTech
3 days ago

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.
#in-game-advertising
Marketing tech
fromThedrum
3 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
3 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
3 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
3 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
more#in-game-advertising
Marketing tech
fromAdExchanger
3 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromFast Company
3 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing tech
fromRAIN News
4 days ago

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
Marketing tech
fromDigiday
3 days ago

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.
#applovin
Marketing tech
from24/7 Wall St.
1 week ago

AppLovin's Easy Money Era Is Over. Investors Should Proceed With Caution

AppLovin's stock has declined 47% from its peak due to investor skepticism and challenges in the digital advertising landscape.
Marketing tech
from24/7 Wall St.
1 week ago

AppLovin's Easy Money Era Is Over. Investors Should Proceed With Caution

AppLovin's stock has declined 47% from its peak due to investor skepticism and challenges in the digital advertising landscape.
more#applovin
Marketing tech
fromDigiday
3 days ago

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.
Marketing tech
fromExchangewire
3 days ago

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.
Marketing tech
fromAdExchanger
4 days ago

Back To The Original Unity; OpenAI's Ads Pilot Earns Its Wings | AdExchanger

Unity has distanced itself from IronSource after its acquisition, while the ad tech industry faces significant challenges and opportunities.
Marketing tech
fromAccounting Today
4 days ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
Marketing tech
fromMarketing Dive
5 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromDigiday
4 days ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
Marketing tech
fromFortune
5 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
fromAndroid Police
1 month ago

I played 50 terrible games to find the only way to make mobile ads work

During my week-long binge, I played games that paused their own tutorials to run ads. I saw endless fake X icons and banners that hid the close button under the iPhone's Dynamic Island. Now, I'm not against ads, but I hate it when they feel like a penalty. I'm a gamer, and from what I've seen, PC and console games integrate ads much better. If mobile devs followed suit, mobile games might finally climb out of the mess they're in.
Marketing tech
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