Marketing
fromVogue
10 hours agoWhere Should Your Beauty Brand Be After 10 Years?
The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Lotus sprout extract is derived from the young shoots of the lotus plant, which are rich in antioxidants and protective phytonutrients. Because sprouts are in an active growth phase, they contain concentrated bioactive compounds that help defend the skin against environmental stressors.
When pop sensation Sabrina Carpenter shared a TikTok video talking about her favourite lip balm, she described how it absorbs the lips' natural pH and "brings out this beautiful pink" and keeps them "super moisturised." The product went viral, as did the concept of pH-reactive make-up.
Beauty of Joseon's gentle cleanser leans on a few skin-loving ingredients. Plum extract—rich in natural exfoliating acids—helps soften dead skin cells, while mung bean nourishes and strengthens the skin barrier. It's especially well-suited for oily or combination skin, helping keep excess shine in check while maintaining your skin's natural pH balance.
By utilising Brave Bison's data tools and direct relationship networks, we recruited influencers with the perfect profile to reach our intended audience and worked with them throughout the entire creative process, directing and producing video content featuring them within the pop up environments. We then shot a series of 22 videos raising awareness of and showcasing the immersive, artistic and technology-driven nature of the SK-II Wonderland activation.
Remember that viral TikTok showing someone's $500 skincare routine? I watched it three times, mentally calculating how many months of rent that collection represented. Then I looked at my own bathroom shelf, packed with Korean beauty products that cost me less than a nice dinner out, and realized something: My skin had never looked better, and I'd spent a fraction of what my luxury-brand-devoted friends had.
Wavytalk: Hair Tools Create salon-quality hairstyles at home with one tool. Wavytalk's Curlmaker rotating curling iron comes with three interchangeable barrels, so you can make tight ringlets, loose waves, and more. The award-winning Blowout Express combines a brush and curler. Its fast, dual-heat design saves time and smart technology adds shine for a smooth, frizz-free look. Silk'n: Hair Removal Devices Remove hair at home easily and comfortably.
Consultant dermatologist Dr Aiza Jamil says facial puffiness is usually caused by fluid retention and common triggers include high salt and alcohol intake, allergies and lack of sleep. Dr Tina Tian, also a consultant dermatologist explains most viral hacks fall into three categories - cold exposure, massage and temporary tightening effects. They can "genuinely reduce visible swelling and provide relief but the key word is temporary - they won't permanently change facial structure".
I am familiar with this feeling. Breadcrumb trails of heat lead to pain that's called minor, pressure that's called surprising. Rooms like this-the salon where my scalp scalds as my curls burn away or the aesthetician's office where I lie as vulnerable as I might in a hospital bed-are drenched in anxiety's musk, scented with antibacterial spray. The women who leave me their warmth are like older sisters, evidence files, guinea pigs, role models, comrades, and competition.
You know those people who make you do a double-take when they mention their age? The ones who casually drop they're 52 but look like they could be in their mid-thirties? I met someone like this at a coffee shop last week. She mentioned her adult son was turning 30, and I nearly choked on my drink. I would've guessed she was maybe 40, tops. When I asked about her workout routine, she laughed and said she hadn't been to a gym in years.
People with acne-prone skin and sunscreen have long had a contentious relationship. As someone who's dealt with breakouts for two decades, I know the typical SPF pitfalls very well. Namely: breakouts. Out of all the skin care dilemmas that exist, this one's especially annoying. When you're just trying to do the most fundamentally healthy thing for your complexion - protect it from the sun's harmful rays - you don't want to deal with zits. I don't want to be punished for doing the right thing.