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Television
fromAdExchanger
4 days ago

What The TV Industry's Q3 Earnings Tell Us About This Year's Biggest Ad Trends | AdExchanger

Linear TV ad revenues plunged in Q3 as streaming and AVOD gains partially offset declines, producing uneven margins and major company-specific year-over-year drops.
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Marketing tech
fromAdExchanger
1 month ago

Europe Is Ahead Of Us On Convergent TV, Says tvbeat CEO Robert Farazin | AdExchanger

tvbeat enables broadcasters to programmatically transact and unify linear and CTV inventory into a single converged, data-driven, addressable ad system.
Television
fromFortune
2 months ago

Streaming has Americans more glued to their screens than ever, but it could all come crashing down in the case of a 'content recession,' BofA says

Streaming platforms have overtaken traditional linear television in viewership share as Americans shift leisure viewing to on-demand services, while a "content recession" threatens future growth.
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