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Marketing tech
fromThe Drum
5 days ago

LinkedIn debuts AI tools for B2B marketers, launches playful Nancy Kerrigan campaign

B2B marketers face intense short-term ROI pressure, prioritize budgets for new-business generation, and are rapidly adopting LinkedIn's new ad formats and generative AI tools.
Social media marketing
fromDigiday
2 weeks ago

'Clicks don't pay the bills, pipeline quality does,' becomes LinkedIn's case for its pricey ad prices

LinkedIn charges much higher ad CPMs but claims superior data and intent signals deliver more cost-effective pipeline and qualified prospects.
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