How Creativity Died - and What's Rising in Its Place | EntrepreneurThe traditional creative agency model is failing due to talent leaving in search of quicker, modern avenues for creativity.
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooksWPP anticipates a tough year while Stagwell forecasts growth, highlighting contrasting futures among holding companies.
Media Buying Briefing: Code and Theory Network does tech unlike other holdco operationsStagwell's CandT network excels by integrating creative and technological expertise, uniquely positioning it to meet the needs of major clients like Adobe.
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooksWPP anticipates a tough year while Stagwell forecasts growth, highlighting contrasting futures among holding companies.
Media Buying Briefing: Code and Theory Network does tech unlike other holdco operationsStagwell's CandT network excels by integrating creative and technological expertise, uniquely positioning it to meet the needs of major clients like Adobe.
PDOOH: Unlocking the Creative PotentialpDOOH is underutilized but has significant potential for targeted, creative advertising.
CEO Ruhanen pledges growth not cuts as new Omnicom Advertising Group brings agencies togetherOmnicom is consolidating its creative agencies into Omnicom Advertising Group for enhanced global collaboration and innovative growth.
New York Times Ends Relationship With Droga5, Hires 72andSunnyThe New York Times has replaced Droga5 with 72andSunny for major brand campaigns, indicating a shift in creative partnerships.
PDOOH: Unlocking the Creative PotentialpDOOH is underutilized but has significant potential for targeted, creative advertising.
CEO Ruhanen pledges growth not cuts as new Omnicom Advertising Group brings agencies togetherOmnicom is consolidating its creative agencies into Omnicom Advertising Group for enhanced global collaboration and innovative growth.
New York Times Ends Relationship With Droga5, Hires 72andSunnyThe New York Times has replaced Droga5 with 72andSunny for major brand campaigns, indicating a shift in creative partnerships.
Why agencies needs freelancers (and how to make the most of them)Creative agencies must diversify their skillsets to keep pace with evolving brand needs.Utilizing freelancers allows studios to explore new service areas without heavy commitments.
11 Best Design Brief Templates to Use in 2024 | ClickUpUsing design brief templates streamlines the design project initiation process by centralizing project goals and specifications.
VaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create 'common sense' marketing solutionsVaynerMedia CEO advocates for reconciling media and creative agencies to improve marketing strategy.
Why FCB's model is working when other agencies' aren'tFCB's commercial performance has defied industry trends, with 5% net revenue growth and 45 new clients in 2023.IPG faced challenges with -1.7% organic revenue across digital and creative agencies in 2023, contrasting with FCB's success.
Cannes Lions, Generative AI Edition | AdExchangerGenerative AI is increasingly integrated into platforms, impacting creative agencies, requiring creatives to consider it as an opportunity and essential skill for survival.
Playing Palais Politics; Can X Win Back Big Brands - Or Anyone Else? | AdExchangerGenerative AI can automate creative variations for better ad performance.
Cannes Lions, Generative AI Edition | AdExchangerGenerative AI is increasingly integrated into platforms, impacting creative agencies, requiring creatives to consider it as an opportunity and essential skill for survival.
Playing Palais Politics; Can X Win Back Big Brands - Or Anyone Else? | AdExchangerGenerative AI can automate creative variations for better ad performance.