Marketing techfromForbes1 day agoCreator Media Hit $37B, But Brands Measure Views, Not Business ImpactAd spend on creator media is rising rapidly but measurement and infrastructure lag, leaving most advertisers unable to link creator spend to revenue or business outcomes.
Marketing techfromAdExchanger2 months agoBeyond The Hype: How Agentic AI Can Finally Unite Marketing's Creative And Scientific Sides | AdExchangerAgentic AI enables marketing orchestration, connecting silos to accelerate smarter, autonomous decision-making and reduce chronic marketing friction.