E.l.f.'s heavier marketing investment helps cosmetics brand keep its edgeE.l.f. Beauty's increased marketing investments are driving sales growth, attracting young consumers, and ensuring a competitive edge.
Retail marketers are most focused on performance-driven mediaPerformance-driven paid media is the top priority for nearly six in 10 retail marketers worldwide.
How to harness 'commerce intelligence' to fuel sustainable digital advertising growthStrategic omnichannel marketing is crucial to capture cautious consumers in a competitive market.