#marketing-leadership
#marketing-leadership

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The high cost of undervaluing experienced marketing leadership | MarTech

Companies are undervaluing marketing leadership, seeing it as a cost instead of a growth driver.

Hiring cheaper, less qualified marketing personnel risks revenue and growth.

Experienced marketers are being overlooked, despite their proven success and ability to drive growth.

OpenAI's marketing head takes leave to undergo breast cancer treatment | TechCrunch

"Earlier this year - just weeks into my dream job - I was diagnosed with invasive breast cancer... It's been the hardest season of life - for me, my husband, and our two young kids."

Women in technology

How Mercedes CMO Melody Lee Is Selling an Idea, Not a Car

Melody Lee, as Mercedes-Benz's chief marketing officer, focuses on enhancing brand perception and cultural connections rather than solely on direct car sales.

Toronto startup

fromCMSWire.com

Copy, Paste, Automate: Who's Left in Marketing After AI?

CMSWire offers vital insights and resources for CMOs and customer experience leaders.

Marketing tech

Rethinking Leadership: Why Every High-Growth CMO Needs A Chief Of Staff

fromCMSWire.com

Copy, Paste, Automate: Who's Left in Marketing After AI?

CMSWire offers vital insights and resources for CMOs and customer experience leaders.

Marketing tech

Rethinking Leadership: Why Every High-Growth CMO Needs A Chief Of Staff

fromMarketing Dive

Snap names first CMO in 2 years in lead-up to advertising showcase

Snap has appointed Grace Kao as chief marketing officer, signaling a shift in its marketing leadership and strategy.

Driving customer growth with value-based B2B marketing | MarTech

Value-based marketing is essential for growth in a saturated market.

B2B buyers prioritize meaningful solutions over mere product features.

Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark Group

Demonstrating how the brand drives higher value through data and insights becomes crucial to justify premium positioning and resist price wars.

Marketing tech

New CMO Study: CEO Trust Rises, But Strategic Influence Drops

Improved CEO-CMO relationships are evident, but CMOs are losing their impact on business growth, creating a concerning disconnect.

The Biggest CMO Moves of 2024

In 2024, significant changes in CMO roles reflect a trend of marketers ascending to executive positions, reshaping corporate leadership dynamics.

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