Snap names first CMO in 2 years in lead-up to advertising showcaseSnap has appointed Grace Kao as chief marketing officer, signaling a shift in its marketing leadership and strategy.
Copy, Paste, Automate: Who's Left in Marketing After AI?CMSWire offers vital insights and resources for CMOs and customer experience leaders.
Driving customer growth with value-based B2B marketing | MarTechValue-based marketing is essential for growth in a saturated market.B2B buyers prioritize meaningful solutions over mere product features.
Copy, Paste, Automate: Who's Left in Marketing After AI?CMSWire offers vital insights and resources for CMOs and customer experience leaders.
Driving customer growth with value-based B2B marketing | MarTechValue-based marketing is essential for growth in a saturated market.B2B buyers prioritize meaningful solutions over mere product features.
Judge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark GroupMitin Chakraborty highlights the challenge of brand differentiation in uncertain markets while maintaining consistency across diverse regions.
New CMO Study: CEO Trust Rises, But Strategic Influence DropsImproved CEO-CMO relationships are evident, but CMOs are losing their impact on business growth, creating a concerning disconnect.
The CMOs Who Became CEOs in 2024CMOs are increasingly being promoted to CEO roles as their responsibilities evolve to drive company growth.
New CMO Study: CEO Trust Rises, But Strategic Influence DropsImproved CEO-CMO relationships are evident, but CMOs are losing their impact on business growth, creating a concerning disconnect.
The CMOs Who Became CEOs in 2024CMOs are increasingly being promoted to CEO roles as their responsibilities evolve to drive company growth.
4 Hallmarks of the Best Email Marketing StrategiesCMSWire is a key resource for CMOs and CX leaders, offering essential insights and data for effective customer management.
The Biggest CMO Moves of 2024In 2024, significant changes in CMO roles reflect a trend of marketers ascending to executive positions, reshaping corporate leadership dynamics.
McKinsey: CMOs feel unprepared as duties pile upMarketing leaders face increased responsibilities, especially with AI integration, yet only a small percentage feel prepared for these changes.
How Marketers Can Incorporate Text-To-Image Generative AI ToolsGenerative AI tools are crucial for marketing innovation and efficiency.
McKinsey: CMOs feel unprepared as duties pile upMarketing leaders face increased responsibilities, especially with AI integration, yet only a small percentage feel prepared for these changes.
How Marketers Can Incorporate Text-To-Image Generative AI ToolsGenerative AI tools are crucial for marketing innovation and efficiency.
Data literacy: The key to correcting the C-suite trust deficit | MarTechLow CEO trust in CMOs is causing a notable tenure issue, signifying an underlying trust problem within marketing leadership.