Marketing techfromRetail Dive3 weeks agoWhy smarter reporting will define marketing successMarketers face challenges in converting data into actionable insights due to fragmentation and inefficiency.
Marketing techfromMarTech2 months agoHow more tools and tactics hurt marketing performance | MarTechMore tools do not always lead to better marketing results; efficiency can be hampered by complexity.The challenge is choosing mission-critical solutions from an overwhelming number of marketing tools.
Marketing techfromTech.co3 months agoReport: 27% of CMOs Avoid GenAI in Marketing CampaignsCMOs face significant campaign performance challenges despite high budget investments.Coordination issues with other teams hinder marketing execution effectiveness.