The reimagined F1 maintains the sacred proportions of the original while evolving its surface language into something more contemporary. The long hood remains, a visual reminder that this car houses a naturally aspirated engine positioned just behind the driver.
When I was younger I was frustrated, I was getting angry, especially when I was at Williams and finishing second to last every weekend. I was pissed off. I worked my whole life to get to F1 and now I'm at the back, and doing nothing. So I had to work on that, how do I deal with that and I came to the realisation that I just need to focus on my job.
You don't have to know a thing about cars, racetracks or Formula One regulations to guess where this epic of male aggression is headed. But if the overall arc of F1 is fairly predictable, the movie is good at keeping you off-balance from moment to moment.
We're using Formula 1 on Apple TV to show exactly how the extreme research and development tested in the world's harshest racing environments translates directly to the consumer. That's not a marketing line. It's absolutely real, drawing a line between Ford racing vehicles and the tech inside vehicles like the F-150 Raptor, Bronco Raptor and the new EV electric truck that's on its way.
Brooklands was built in the Surrey countryside and was the brainchild of Hugh and Ethel Fortescue Locke King. When it opened in 1907, it was the world's first purpose-built, banked motor racing circuit. With road racing banned on the British mainland, it quickly became the country's motorsport capital, as well as home to equally intrepid early aviators.
In the short term, expectations are brutally realistic, but this is still a team intent on making noise from day one. That intent will be made clear when Cadillac unveils the livery of its first F1 car during a Super Bowl commercial Sunday. Such a move is a statement and arrival aimed as much at mainstream America as at a paddock that, for years, questioned whether the brand belonged on the grid at all.
Apple and Netflix have entered into a rather surprising partnership. The dynamic streaming duo will share Formula 1 programming, according to The Hollywood Reporter. The deal allows Netflix to stream the F1 Canadian Grand Prix in May, along with Apple TV. On the flipside, Apple TV and Netflix will both air season eight of the docuseries Drive to Survive.
The project was originally intended to be much less, simply a garage for the owners' current beloved collection of five Porsches-two convertibles, a coupe, an SUV, and an electric sedan. But as they started talking, says lead architect Carl Baker, the mission crept to include "the ability to indulge all of their hobbies."
Total sponsorship investment in F1 is expected to rise 15% year over year, increasing from $2.5 billion in 2025 to more than $3 billion in 2026, according to the latest Ampere Analysis study. The growth reflects F1's transition from a traditional motorsport into a global media and marketing platform, with technology and apparel brands emerging as primary drivers.
Housed in a 45mm grade 2 titanium case with a black DLC finish, it features a fixed ceramic bezel engraved with a tachymeter scale-a direct reference to classic racing chronographs. The screw-down caseback carries special Formula 1 engraving, while the textured rubber strap reinforces its sporting intent.
I'm always very much in my own head and very thoughtful about myself. It's always been about proving it to myself. That's the thing inside I've always had to do. Then when it clicks and I reassure myself, that's when things go even better. I've gained confidence from last year. Just the fact I know I can do it means I know I can do it again. 100%.
We look at the 2030 target as a floor of our ambitions, always acting in the long-term interest of our brand, safeguarding exclusivity above all. That is not how automakers talk. That is how luxury houses talk.
"F1 sits at the intersection of sports, innovation and culture, and the fan engagement is evolving quickly with even more energy than ever," says Eddy Cue, Apple's senior VP of services. "Seeing Cadillac enter the grid in such a bold way is incredibly exciting, and a great signal of where the sport continues to head."
In a more-natural habitat - the serpentine road course of Sonoma Raceway - this 1,250-horsepower hybrid advances its case as the fastest production car in American history, and among the speediest to ever roam this planet's surface.
In the 2021 Italian GP, Lewis Hamilton nearly had his head crushed when Max Verstappen's car literally climbed on top of his, with the car's bottom grazing past his helmet and onto the protective Halo. Later on, Toto Wolff of the Mercedes team breathed a sigh of relief, also reflecting on how much he fought against the addition of the Halo to the F1 car design. This isn't the first time a Halo has saved a life. Leclerc's helmet showed the battle scars of Fernando Alonso's tire from a similar incident in the Belgian GP in 2018.
The world certainly doesn't need another classic car concours. Barely a year goes past without a new luxurious car event popping up on the lawn of a stately home, hotel or golf course. But the Peninsular Classics Best of the Best isn't a concours event - it's the Oscars of the classic car world, complete with Hollywood greats like Nicole Kidman. This year, the top honors were awarded to a rather beautiful 1938 Alfa Romeo 8C 2900B.