#measurement-standards

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#advertising-technology

Albertsons, DoorDash boost advertiser offerings around data, measurement

Retail media platforms are enhancing measurement solutions for advertisers, indicating a trend towards better performance transparency and standardization amidst a fragmented landscape.

SoundStack Appoints Rockie Thomas Chief Strategy Officer - Podcaster News

Audio publishers need agency over their business for future success.

Albertsons, DoorDash boost advertiser offerings around data, measurement

Retail media platforms are enhancing measurement solutions for advertisers, indicating a trend towards better performance transparency and standardization amidst a fragmented landscape.

SoundStack Appoints Rockie Thomas Chief Strategy Officer - Podcaster News

Audio publishers need agency over their business for future success.
moreadvertising-technology

Chief Counsel for the National Institute of Standards and Technology - IPWatchdog.com | Patents & Intellectual Property Law

The Chief Counsel for NIST oversees a comprehensive legal program, providing essential advice on measurement, standards, and technology regulations.

Captivate and Megaphone achieve IAB 2.2 podcast measurement certification

Captivate and Megaphone are pioneering podcast analytics standards and certification through IAB's guidelines, emphasizing the importance of accuracy and transparency.
Captivate introduces self-auditing spike detection and IPv6 support to enhance podcast measurement capabilities for publishers.
IAB highlights the unique challenges in measuring podcast consumption compared to other digital mediums, underscoring the need for standardized metrics.
#retail-media-networks

3 challenges for marketers as retail media networks evolve | MarTech

RMNs are fragmented and challenging for brands to navigate, requiring varied approaches for each retailer.

How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens

The growth of retail media networks presents challenges for brands due to the increasing number of walled gardens and lack of standardization.
Efforts are being made to address the challenges in the retail media space through initiatives like the development of measurement standards.

3 challenges for marketers as retail media networks evolve | MarTech

RMNs are fragmented and challenging for brands to navigate, requiring varied approaches for each retailer.

How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens

The growth of retail media networks presents challenges for brands due to the increasing number of walled gardens and lack of standardization.
Efforts are being made to address the challenges in the retail media space through initiatives like the development of measurement standards.
moreretail-media-networks

Meet the 4 firms setting the agenda for measuring TV ads amid rapid change

Measurement providers like Comscore and VideoAmp are making strides with industry standards.
Competition in the measurement space is increasing, driving innovation and differentiation.
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