IAB Europe has officially launched its Retail Media Certification Programme aimed at establishing transparency, consistency, and accountability in Retail Media measurement across Europe. The certification programme follows a successful pilot phase and is set to include leading retailers like Nectar360 and Albert Heijn, who are almost compliant. The initiative also includes a new beta phase for Ad Tech participants. This certification is designed to validate measurement practices to boost confidence among advertisers in the retail media networks they utilize, which have lacked standardization in the past.
A lack of standardisation has long been a barrier to retail media investment. We've addressed this by delivering both measurement standards and now a certification programme to give advertisers confidence in the networks they work with.
Our clients are at the heart of everything we do, and we're continually working in pursuit of greater transparency, consistency, and accountability to deliver better outcomes.
Collection
[
|
...
]