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#sony-acquisition #peanuts-franchise #intellectual-property #internet-advertising #kenya #cagr
fromEngadget
13 hours ago

Sony is buying Peanuts

Sony is paying approximately $460 milliion to purchase Peanuts [PDF] and its characters, including Snoopy and Charlie Brown, created by Charles M. Schulz. That's a 41 percent stake Sony is buying from Canadian firm WildBrain. Since Sony bought 39 percent of the franchise back in 2018, this will give the company an 80 percent stake. The deal is still subject to regulatory approvals, but Peanuts will become Sony's consolidated subsidiary once it's closed. Schulz's family still owns the remaining 20 percent stake in the franchise.
Media industry
Marketing
fromSemafor
1 month ago

Kenya's internet ad market to be world's fastest growing

Kenya's internet advertising market will grow at a 16% CAGR to $470 million by 2029, becoming the fastest-growing internet advertising market globally.
Marketing tech
fromAmazon Web Services
7 months ago

Elevate marketing intelligence with Amazon Bedrock and LLMs for content creation, sentiment analysis, and campaign performance evaluation | Amazon Web Services

Generative AI can significantly enhance marketing intelligence by integrating sentiment analysis and campaign effectiveness prediction.
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