#media-budgets

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Marketing tech
fromExchangewire
6 days ago

The Stack: The AI Advertising Era

Media and ad tech industries are rapidly automating ad buying, creative production, and commerce while AI and programmatic innovations reshape budgets, auctions, and legal risks.
Marketing
fromThe Drum
1 month ago

UK's top media minds progress plans for recalibrating the media landscape

Media budgets show cautious optimism as advertisers increase short-term digital spending while long-term investment in quality publishers and market research declines.
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