#media-convergence tag

Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth | AdExchanger

DatafuelX aims to optimize TV and digital media value amid the convergence of streaming and traditional TV ad tech.

fromwww.theguardian.com

From final boss battles to the dangers of open-world bloat, TV and film can learn a lot from video games

TV and film increasingly adopt video-game aesthetics and structures, gaining spectacle and dynamism while also importing unnecessary side-quests and open-world bloat.

fromAdExchanger

4 months ago

When News Becomes Entertainment; Check That Off The List | AdExchanger

Everybody wants the news, but they don't want it the news, if that makes sense. Audiences want updates, stories and insights, but they increasingly find them in places that look less like traditional journalism and more like entertainment or branded content. Streaming business news outlets like TBPN, Cheddar and even CNBC show how blurred the line between journalism and promotion has become. But if those platforms illustrate the gray area, Diaper Diplomacy shows what happens when news crosses fully into entertainment.

Media industry

fromVariety

4 months ago

CAA's New Hire Has Creator Advice for Journalists, and Journalism Advice for Creators

Talent agencies like CAA are guiding journalists and influencers to expand and monetize careers beyond legacy media across social platforms, podcasts, newsletters, and live events.

fromRAIN News

10 months ago

Steve Goldstein: The Blurring Lines of Podcasting - 5 Notes from London

Podcasting is no longer confined to traditional formats; it is evolving into a multi-platform ecosystem where video, newsletters, and live events are just as important.

Podcast

Media industry

fromwww.theguardian.com

11 months ago

From weird elephant videos to revolutionising TV: 20 years of Youtube

YouTube and TV have merged, with traditional media using YouTube for distribution and creators launching exclusive content on streaming platforms.