#media-mix-modeling
#media-mix-modeling

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How M&C Saatchi Is Navigating Marketing Measurement Without User-Level Data | AdExchanger

"Death by dashboard is real," said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi.

Marketing tech

Ars X Machina's agile mix modeling penetrates the walled gardens to measure them against other channels

Agile mix modeling reduces MMM timeframes using machine learning to measure and optimize full-funnel online and offline campaign performance, including walled gardens, in near real-time.

Marketing tech

fromForbes

1 month ago

Media Mix Modeling: A Tried-And-True Way To Allocate Your Budget

Media mix modeling offers privacy-safe, aggregated, statistical insights that correct attribution blind spots and improve marketing investment decisions amid declining traditional tracking.

fromSocial Media Today

1 month ago

Reddit Highlights the Value of Reddit Ads for Tech Marketers

TransUnion's meta-analysis showed that Reddit consistently outperforms other social platforms on return on ad spend (ROAS).

Marketing

E-Commerce

fromAdExchanger

3 months ago

Why Alaska Airlines Sees Promise In Google Meridian | AdExchanger

Alaska Airlines employs a complex mix of measurement methodologies for effective marketing attribution.