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Marketing tech
fromExchangewire
4 days ago

Speed, Data, and the Great Consolidation: What's Powering MENA's Quick Commerce?

Quick commerce in MENA has rapidly evolved into a necessity, driven by high smartphone usage and cashless payment adoption.
MMA
fromSherdog
1 week ago

PFL postpones MENA Season 3 tourney opener in Saudi Arabia on May 8

All ticket purchasers for the rescheduled PFL MENA event will receive full refunds.
Information security
fromThe Hacker News
1 week ago

Bitter-Linked Hack-for-Hire Campaign Targets Journalists Across MENA Region

A hack-for-hire campaign linked to the Indian government targeted journalists and activists in the MENA region through phishing attacks.
Marketing tech
fromExchangewire
1 week ago

Harish Pandey Joins GoWit as Head of Growth for MENA & India

Harish Pandey has been appointed head of growth for MENA and India at GoWit to drive regional expansion and strategic growth initiatives.
fromAl Bawaba
5 months ago

YouTube to launch Veo 3 in Shorts MENA as new data shows 61% of Saudi Shorts users aren't on Reels | Al Bawaba

Today at its flagship advertiser event, Brandcast, YouTube announced it will begin rolling out Veo 3, Google's most powerful AI video generation model, on YouTube Shorts for free to select countries in MENA over the coming weeks. The announcement comes as new GWI data reveals a significant, unique audience on the platform, with 61% of YouTube Shorts users in Saudi Arabia and 54% in the UAE reporting that they do not use Instagram Reels.
Marketing tech
Marketing tech
fromExchangewire
5 months ago

NBM & NumberEight Partner to Advance Precision Targeting & Transparency in Podcast Advertising

NBM and NumberEight deliver privacy-first, verified audience intelligence and precision targeting for podcasts across MENA via AdManager.fm to improve planning, measurement, and ROI.
Startup companies
fromTechCrunch
5 months ago

YC alum Cercli, an AI-powered Rippling for MENA, raises oversubscribed $12M Series A | TechCrunch

Cercli builds an AI-native unified HR, payroll, and compliance platform for MENA enterprises, scaling rapidly and processing over $100M payroll across 50 countries.
Marketing tech
fromExchangewire
7 months ago

Ad Tech in MENA - Growth and Challenges Ahead

Ad tech in MENA is growing, driven by young, tech-savvy populations, expanding internet access, diversifying inventory, and investment to address transparency and measurement challenges.
fromLondon Business News | Londonlovesbusiness.com
9 months ago

XS.com scored a hat-trick of awards and crowned as most popular broker in MENA - London Business News | Londonlovesbusiness.com

Winning not one, but three awards at this year's African FinTech Summit is a proud moment for our team. It reflects the hard work and creativity of our team, and our ongoing dedication to delivering innovative solutions that empower traders and support financial inclusion across Africa and the MENA region. Our role as Global Sponsor reinforces our commitment to leading fintech transformation in these vital markets.
E-Commerce
Marketing tech
fromBusiness Matters
10 months ago

Digital Marketing in the Middle East: Data, Culture, and What's Next

The MENA region's marketing landscape is evolving rapidly with AI's influence, particularly in search habits and data usage.
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