Mohammadreza Ashrafi, CEO of a Dubai-based Digital Marketing agency, discusses the transformative impact of AI on marketing in the MENA region. As the digital landscape evolves, especially among Gen Z, AI helps marketers utilize first-party data more effectively, with a projected annual growth rate of over 43% for AI in the Middle East according to industry reports. Ashrafi highlights a shift from traditional search methods to voice and visual searches, emphasizing the need for marketers to adapt to these changes.
With third-party cookies on the way out, AI helps us make far smarter use of first-party data. The results have been significant.
Voice and visual search are gaining popularity, particularly among the younger crowd. Google Lens now handles around 20 billion visual searches monthly.
Collection
[
|
...
]