#micro-influencers

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#influencer-marketing #authenticity #social-media #creator-economy #community-engagement #gen-z
#creator-economy
fromDigiday
7 months ago
E-Commerce

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

fromDigiday
7 months ago
E-Commerce

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

more#creator-economy
#influencer-marketing
fromThe Drum
1 month ago
Marketing tech

L'Oreal is doing 'background checks' as part of a new influencer vetting process

Social media marketing
fromSocial Media Explorer
4 months ago

How to Use Influencer Marketing to Sell Skincare Products - Social Media Explorer

Influencer marketing with micro-influencers and long-term "skin journey" storytelling builds authentic trust and higher ROI for skincare brands compared to celebrity ads.
Marketing
fromHubspot
1 year ago

Why creator marketing works for any business [Tips from a creator consultant]

Anyone who can move an audience to act qualifies as an influencer; creators of every audience size can drive meaningful marketing results for niche industries.
fromThe Drum
1 month ago
Marketing tech

L'Oreal is doing 'background checks' as part of a new influencer vetting process

fromHubspot
1 year ago
Marketing

Why creator marketing works for any business [Tips from a creator consultant]

more#influencer-marketing
Marketing
fromForbes
1 week ago

How Gen Z Advertising Professionals Are Rewriting Brand Storytelling

Gen Z platform-native creatives prioritize cultural awareness and authenticity, favoring micro-influencers and peer-driven storytelling over polished celebrity campaigns.
Marketing
fromGlossy
1 month ago

Glossy Pop Newsletter: Why Cocokind is sending unreleased products to creators with 200 followers

Cocokind shifted PR focus from top-tier influencers to highly engaged brand fans, using monthly mailers, quizzes and surveys to reward loyalty and gather product feedback.
Social media marketing
fromThe Drum
2 months ago

Will AI-generated PR content dominate in 2024?

Expert-led, human-focused content and micro-influencers will drive PR effectiveness in 2024 as authenticity and niche authority gain importance.
Social media marketing
fromHer Campus
4 months ago

Why Your Niche Micro-Influencers Matter More Than You Think

Micro-influencers document lifestyles and career goals on social media, offering authentic, relatable content that blurs lines between celebrity and everyday creators.
#creator-marketing
more#creator-marketing
fromwww.theguardian.com
6 months ago

Commodifying themselves': the ordinary people posting Instagram sponcon to profit off friends

Shelbi Howell, a 32-year-old stay-at-home mom, utilizes social media apps like ShopMy and LTK to earn money by sharing her outfits and inviting viewers to purchase them via her links. This demonstrates that ordinary individuals, not just traditional influencers, can monetize their online presence.
E-Commerce
#b2b-marketing
more#b2b-marketing
Social media marketing
fromForbes
8 months ago

Micro-Influencers: The Secret To Engaging Multicultural Audiences

Connecting with multicultural audiences requires tailored messages rather than a one-size-fits-all approach.
Micro-influencers can be more impactful than larger influencers in engaging multicultural demographics.
Marketing tech
fromThe Drum
10 months ago

How brand sponsorship is being rewritten in 2025

The sponsorship landscape is shifting towards micro-sponsorship and hybrid strategies that leverage community connections and real-time cultural responsiveness.
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