#mid-funnel-marketing

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#youtube-ads #demand-gen #youtube-shorts #ad-measurement #native-advertising #creative-automation #ab-testing
Marketing tech
fromDigiday
1 week ago

YouTube's upmarket TV push still runs on mid-funnel DNA

YouTube is pushing for TV ad budgets while protecting mid-funnel performance by promoting Demand Gen and leveraging Shorts plus new measurement to win performance dollars.
Marketing tech
fromExchangewire
4 months ago

Audible & Readpeak Join Forces With a Plug-In Automated AI Solution Set to Change the Premium Native Marketplace

Readpeak's automated native-ad technology enables rapid bespoke templating, real-time A/B testing and publisher-adaptive creatives to elevate mid-funnel engagement and creative efficiency.
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