#national-cinemedia

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Marketing
fromModern Retail
17 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing tech
fromAdExchanger
8 hours ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
#hollywood
Media industry
fromFast Company
3 hours ago

Hollywood stars blast the Paramount-Warner merger in an open letter

Hollywood professionals oppose the Paramount-Warner Bros. merger, citing job losses and reduced opportunities for creators.
Film
fromFast Company
4 days ago

Hollywood layoffs 2026: Disney, Sony, Bad Robot slash jobs in a bruising week for the entertainment industry

Hollywood is experiencing significant layoffs, with over 1,000 jobs cut from major studios and production companies due to industry volatility.
Media industry
fromFast Company
3 hours ago

Hollywood stars blast the Paramount-Warner merger in an open letter

Hollywood professionals oppose the Paramount-Warner Bros. merger, citing job losses and reduced opportunities for creators.
Film
fromFast Company
4 days ago

Hollywood layoffs 2026: Disney, Sony, Bad Robot slash jobs in a bruising week for the entertainment industry

Hollywood is experiencing significant layoffs, with over 1,000 jobs cut from major studios and production companies due to industry volatility.
fromThe Independent
1 day ago

Netflix scraps Millie Bobby Brown movie after actor exits over creative differences

Millie Bobby Brown was set to portray Kerri Strug, a member of the 1996 'Magnificent Seven' USA gymnastics team, but left due to creative differences.
Television
#youtube
fromDigiday
5 days ago
Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

fromBGR
3 days ago
Marketing tech

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

Online marketing
fromAndroid Authority
4 hours ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Media industry
fromDigiday
5 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromBGR
3 days ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Television
fromTechCrunch
5 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
fromInverse
8 hours ago

Netflix Just Quietly Added The Best, And Most Important, Mission: Impossible Movie

For the longest time, if a woman were present, it was as either a helpless sexualized object to be overcome like an obstacle, or won like a trophy.
Independent films
#coachella
Silicon Valley food
fromInc
1 hour ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Marketing
fromThe Mirror US
1 day ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Silicon Valley food
fromInc
1 hour ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Marketing
fromThe Mirror US
1 day ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Digital life
fromwww.wanderwithjo.com
12 hours ago

The Digital Nomad's Guide to Online Entertainment: What Works in the UK

Understanding the digital landscape in the UK is crucial for travelers, as many apps and services differ from other regions.
Podcast
fromRAIN News
3 days ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
#netflix
Business
from24/7 Wall St.
3 days ago

Billionaires Snatch Up Netflix Stock Again After Warner Bros Deal Loss

Hedge funds increased Netflix positions significantly after the collapse of its Warner Bros. acquisition, anticipating a re-rating of the company's valuation.
Games
fromEngadget
4 days ago

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.
Independent films
fromVulture
2 days ago

13 Movies You Shouldn't Miss on Netflix This Month

Netflix offers a curated list of must-watch films for April, featuring both new releases and classic favorites.
Media industry
from24/7 Wall St.
3 days ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Television
fromVulture
3 days ago

Are Netflix and Apple TV Fighting?

Netflix has reverted to its own content player on Apple TV, removing several user-friendly features and causing dissatisfaction among users.
Film
fromFilmmaker Magazine
3 days ago

Exclusive: Watch a Clip of the LAFM World Premiere Drinking and Driving

Drinking and Driving is a lo-fi film exploring youthful recklessness and stagnation in small-town life.
fromThedrum
14 hours ago

The Mill and MPC Advertising unite under The Mill brand

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.
Marketing
fromGothamist
6 days ago

This film festival takes you from Hoyt-Schermerhorn to Hollywood

April O'Neil comes down out of City Hall as the ace reporter and then walks into the Hoyt-Schermerhorn station. That secret, that the Downtown Brooklyn station is subbing in for City Hall, is at the heart of an upcoming film series at BAM.
Berlin
Media industry
fromDigiday
17 hours ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Marketing tech
fromDigiday
8 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Independent films
fromIndieWire
2 days ago

Bowling Alleys, Premium Formats, More Films: Which Fixes Can Save Movie Theaters?

A 45-day exclusive theatrical window is essential for small and mid-budget films to thrive against streaming competition.
Television
fromThe Atlantic
1 day ago

Seven Documentaries for Fans of Fiction

Documentaries can effectively tell engaging stories, appealing even to those typically averse to the genre.
Online marketing
fromFood & Beverage Magazine
20 hours ago

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.
Digital life
fromEngadget
3 days ago

YouTube Premium's US pricing is going up

YouTube Premium subscription prices are increasing, with individual plans rising by $2 and family plans by $4 starting June 2026.
Marketing
fromForbes
2 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Podcast
fromThe Hollywood Reporter
6 days ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
Marketing tech
fromWWD
9 hours ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
#creator-economy
Media industry
fromTheWrap
3 days ago

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.
Marketing
fromDigiday
4 weeks ago

A new studio is betting Hollywood talent and first-party data will reshape creator monetization

Linden Lane Films combines Hollywood production with top creators and proprietary data technology to capture brand advertising budgets traditionally held by premium publishers and platforms.
Media industry
fromTheWrap
3 days ago

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.
Marketing
fromDigiday
4 weeks ago

A new studio is betting Hollywood talent and first-party data will reshape creator monetization

Linden Lane Films combines Hollywood production with top creators and proprietary data technology to capture brand advertising budgets traditionally held by premium publishers and platforms.
Television
fromSan Francisco Bay Times
3 days ago

The World of Broadcasting as Depicted on the Big and Little Screen - San Francisco Bay Times

Movies like 'A Face in the Crowd' and 'Network' accurately depict the broadcasting industry's cruelty and complexities.
Marketing
fromVariety
4 hours ago

Neon Promotes Joey Monteiro to President of Worldwide Marketing and Alexandra Altschuler to President of Media

Neon promotes key marketing executives following record Oscar nominations, enhancing its marketing strategy and leadership team.
Television
fromTechCrunch
2 days ago

AMC will stream 'The Audacity' premiere in 21 parts on TikTok | TechCrunch

AMC is premiering 'The Audacity' on TikTok in 21 segments, targeting younger viewers and aiming to create buzz.
Independent films
fromIndieWire
6 days ago

Brands Won't Save Indie Film: They're Changing It

Independent filmmakers face financing challenges while brands are shifting towards storytelling, but brands won't fill the financing gap for traditional filmmaking.
Social media marketing
fromForbes
4 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Film
fromVariety
1 week ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Marketing tech
fromAdExchanger
16 hours ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
Marketing
fromDigiday
17 hours ago

'Fear of believing you're irrelevant': Economic headwinds, global tensions won't keep marketers from Cannes Lions

Marketers prioritize attending Cannes Lions for business growth despite rising costs and geopolitical tensions.
#streaming
Media industry
fromExchangewire
3 days ago

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.
Television
fromCBR
3 days ago

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.
Media industry
fromExchangewire
3 days ago

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.
Television
fromCBR
3 days ago

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.
Television
fromCBR
3 days ago

Say Goodbye to a Major Streaming Service as Prime Video Phaseout Begins

Prime Video replaces its Ad Free plan with a new, improved Ultra plan featuring higher pricing and enhanced streaming options.
Independent films
fromFilmmaker Magazine
4 days ago

"Personal Storytelling, Experimentation, and a DIY Spirit": A Look Inside LAFM 2026

This year's festival showcases debut features emphasizing personal storytelling and experimentation from both international and local filmmakers.
Marketing tech
fromThedrum
2 days ago

GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market

GumGum partners with ShowHeroes to provide access to premium video inventory, reaching over 2 billion users monthly.
fromInc
1 day ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

"Of course you can think of a billion fun ideas with a million-dollar budget, but in every role there is a timeline and a budget, so you have to think of ideas that are actually achievable."
Marketing
#video-marketing
Media industry
fromThe Hollywood Reporter
4 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Marketing tech
fromDigiday
6 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
Media industry
fromThe Hollywood Reporter
4 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Marketing tech
fromDigiday
6 days ago

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.
fromNo Film School
1 week ago

How a $30K Animated Indie Scored a Theatrical Run - Then Landed on HBO

Glander and producer Payson made Boys Go to Jupiter with a tiny team and a $30,000 budget, showcasing the potential of indie filmmaking in animation.
Independent films
Marketing
fromAdExchanger
4 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
fromVulture
3 days ago

The 14 Best Movies and TV Shows to Watch This Weekend

A time jump resets this show's character dynamics with Rue (Zendaya) working off her debt to a drug dealer and seemingly nearly all the series' other female characters engaged in sex work of some kind. Sam Levinson's vision of a woman's life is pretty depressing.
Television
fromEMARKETER
4 days ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
fromTipRanks Financial
4 days ago

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.
Media industry
Marketing tech
fromExchangewire
4 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Media industry
fromFast Company
5 days ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
Film
fromFast Company
3 weeks ago

Trailers for trailers? Movie studios in the TikTok era are competing for 1 second of your precious attention

Warner Bros. Discovery and Marvel Studios employed innovative pre-trailer marketing strategies, releasing promotional clips and fan-involved content before full trailer debuts.
Marketing tech
fromForbes
5 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Television
fromwww.businessinsider.com
6 days ago

A 'Star Wars' and 'Top Gun' producer is joining the micro drama craze. Read his pitch deck.

Micro dramas are evolving with VeYou, an app aiming to elevate the format with high-quality storytelling and AI-driven effects.
Film
fromThedrum
4 weeks ago

S4M drives users to cinemas for Sony's latest release

Sony Pictures' mobile campaign for The Dark Tower reached 2 million Singapore users, achieving 71,000 trailer completions and 24,000 ticket bookings through location-based targeting and seamless booking integration.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Marketing tech
fromDigiday
6 days ago

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.
Independent films
fromNo Film School
2 weeks ago

How Some Clever Marketing Got My $75K Microbudget Film on HBO

Indie filmmakers can thrive despite traditional distribution collapse by leveraging digital marketing and audience engagement strategies.
fromIndieWire
3 weeks ago

What Went Wrong at One of Hollywood's Newest Indie Distributors

Row K Entertainment was conceived as a niche solution to a specific problem: too many indie movies, not enough indie buyers. Launched in August 2025, the fledgling label entered the movie market with a clear pitch.
Independent films
Film
fromPsychology Today
4 weeks ago

Hollywood Is Dead: We Must Fight to Save the True Magic

Technological advancement in filmmaking has eliminated scarcity and bottlenecks that once created awe, diminishing the magic of cinema through abundance rather than enhancing it.
Business intelligence
fromThe Motley Fool
1 month ago

National CineMedia (NCMI) Earnings Transcript | The Motley Fool

Total revenue reached $93.2 million, up 8% year-over-year, with programmatic revenue doubling and advertising revenue growing 9% to $90 million.
Film
fromEsquire
1 month ago

Do Original Movies Have Any Hope Left? I Went on a Journey to Find Out.

Theaters must create unique event experiences to compete with home entertainment, driving elaborate marketing stunts and premium screen innovations.
Independent films
fromIndieWire
3 weeks ago

Why This Director Is Raising $3 Million for a Rom-Com Ecosystem

Jonah Feingold is building Romantical, a media company infrastructure around romantic comedy, applying startup methodology to independent film production and distribution.
Film
fromIndieWire
1 month ago

Have You Been Hurt by Media Consolidation? I Have.

The infrastructure supporting independent film production and distribution has collapsed, eliminating financing options, distribution channels, and profit opportunities that sustained filmmakers for decades.
Independent films
fromFast Company
3 weeks ago

How Ryan Coogler's Proximity Media became Hollywood's most innovative-and bankable-company

Ryan Coogler founded Proximity Media with his wife Zinzi and producer Sev Ohanian to produce films, television, documentaries, and audio content across multiple entertainment divisions.
Artificial intelligence
fromWIRED
2 months ago

Hollywood Is Losing Audiences to AI Fatigue

Contemporary Hollywood's frequent AI stories have grown repetitive, commercially unreliable, and have undermined the cinematic treatment of artificial intelligence.
Independent films
fromwww.theguardian.com
4 weeks ago

Like a DVD in the present tense': are we ready for film distribution via USB drives?

Video StoreAge offers indie films on USB drives as a middle ground between corporate streaming rentals and expensive physical media, combining ownership with digital convenience.
Marketing
fromTheWrap
1 month ago

Top Marketing Execs Say Hollywood's Embrace of Brand Integration Offsets Industry Cuts | Video

Hollywood studios increasingly embrace brand integration in film and television to offset production budget cuts, with audiences accepting placements when executed authentically and organically.
Media industry
fromTheStreet
1 month ago

YouTube just crushed Hollywood in a major milestone

YouTube's 2025 revenue exceeded $60 billion, surpassing Netflix and becoming the largest advertising platform, overtaking combined revenues of Disney, NBC, Paramount, and Warner Bros. Discovery for the first time.
Media industry
fromIndieWire
1 month ago

If You've Been Waiting for Normal in Hollywood, Here It Is

YouTube surpassed Disney as the world's largest media company while accomplished independent producers like Ted Hope struggle to find industry support, signaling a fundamental shift in entertainment's structure and sustainability.
Film
fromNo Film School
1 month ago

Reclaiming Distribution: A Modern Indie Release Strategy

Filmmaker Gille Klabin abandoned traditional distribution for his second feature, choosing self-distribution with transparent data-driven marketing to maintain creative control and maximize returns on his low-budget film.
#youtube-advertising-revenue
Media industry
fromDigital Trends
1 month ago

YouTube overtakes Hollywood studios, but it will show you 30-second unskippable TV ads

YouTube generated $40.4 billion in advertising revenue in 2025, surpassing the combined ad revenue of Disney, NBCUniversal, Paramount Skydance, and Warner Bros. Discovery, marking a fundamental shift in media consumption and economics.
Media industry
fromDigital Trends
1 month ago

YouTube overtakes Hollywood studios, but it will show you 30-second unskippable TV ads

YouTube generated $40.4 billion in advertising revenue in 2025, surpassing the combined ad revenue of Disney, NBCUniversal, Paramount Skydance, and Warner Bros. Discovery, marking a fundamental shift in media consumption and economics.
fromwww.socialmediatoday.com
1 month ago

Snapchat research provides insight for movie marketing

44% of Daily Snapchatters have visited a movie theater in the past six months, which is 1.3x higher than non-Snapchatters and this trend is only increasing in the near future. Daily Snapchatters, for example, are 1.5x more likely to have increased their moviegoing over the past year and 1.7x more likely to expect even more visits next year.
Film
Marketing tech
fromDeadline
1 month ago

AMC Networks Expands Ad Initiative To Theatrical Moviegoing, Boosts AI Partnership With Runway

AMC Networks expanded outcome-based advertising to movie theaters and physical locations using Fandango and iSpot data integration.
Film
fromwww.theguardian.com
2 months ago

The Guide #229: How an indie movie distributed by a lone gamer broke the US box office

Two unusual releases contrasted a costly, widely distributed first-lady documentary with a self-financed YouTuber-made indie horror that achieved notable box-office success.
fromLos Angeles Times
2 months ago

Independent studios scramble to stay afloat as film and TV production lags

Last week, he opened a $230-million movie and television studio on the edge of the Arts District in downtown Los Angeles nestled alongside the dramatic new Sixth Street Bridge. The state-of-the-art complex has five sound stages, offices and other proper movie studio features such as a mill, commissary and base camp. "We just had all the major networks, all the major streaming platforms walk through this facility and they can't believe how nice it is," said Wainright, managing partner of East End Studios.
Film
Film
fromFast Company
2 months ago

I test-drove the new ScreenX movie format. Here's what I thought of it

ScreenX expands movie visuals by projecting footage onto side walls for a 270-degree viewing experience and is rapidly expanding across theater chains.
fromVariety
2 months ago

Microdramas Help Drive Online Video Surge as Global M&E Heads Toward $1.2 Trillion, Omdia Announces at Content Americas (EXCLUSIVE)

Global media and entertainment revenues reached $1.1 trillion in 2025, up from $1.03 trillion in 2024, representing $70 billion in annual growth, according to Omdia. Of that increase, $64 billion came from online video, with $42 billion driven by advertising. Omdia forecasts the market will expand further in 2026, reaching $1.2 trillion.
Media industry
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