LA Lakers
fromESPN.com
1 day agoNBA intel: What execs, coaches, scouts are watching this postseason
Late-season NBA performances may not predict playoff success due to injuries and team dynamics.
"Converse's issue is that it is iconic and it has not been able to shift and morph the consumer's impression of the brand enough to allow for SKU expansion," said Yates Jarvis, founder and principal of the e-commerce agency 2 Visions.
Scroll through the Los Angeles Lakers feeds on any major platform and one thing becomes obvious fast: they are not "just posting." They are producing. The Lakers treat social media like a 24/7 entertainment channel where basketball is the center, but culture, personality, and community are the engine. That is why they keep attention even when there is no game, no headline, and no viral moment handed to them.