#netflix-ads-suite
#netflix-ads-suite

Media industry

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Games

Netflix adds three Jackbox games to its TV app

fromThe Verge

Board games

Netflix's TV games get a big boost with Jackbox collection

Business

Billionaires Snatch Up Netflix Stock Again After Warner Bros Deal Loss

fromTheregister

1 week ago

Independent films

Now even Netflix has its own video AI

fromVulture

Are Netflix and Apple TV Fighting?

Netflix has reverted to its own content player on Apple TV, removing several user-friendly features and causing dissatisfaction among users.

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.

Games

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.

Board games

fromThe Verge

Netflix's TV games get a big boost with Jackbox collection

Netflix adds Jackbox's Drawful 2, Fibbage 4, and Quiplash 3 to its party game lineup, available for subscribers at no extra cost.

Business

Billionaires Snatch Up Netflix Stock Again After Warner Bros Deal Loss

Hedge funds increased Netflix positions significantly after the collapse of its Warner Bros. acquisition, anticipating a re-rating of the company's valuation.

Independent films

fromTheregister

1 week ago

Now even Netflix has its own video AI

Netflix's VOID model allows filmmakers to alter scenes by removing objects and generating new content without reshooting.

more#netflix

fromTechCrunch

3 hours ago

X says it's reducing payments to clickbait accounts | TechCrunch

Bier stated, 'It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth.' He emphasized that X will not compensate for manipulation of the program or its users.

Social media marketing

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.

fromThe Cool Down

21 hours ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.

fromArs Technica

YouTube increases Premium price again, says 90-second unskippable ads are a bug

YouTube users face longer unskippable ads, with reports of 90-second ads despite the company's denial of such formats.

from9to5Google

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.

fromDigital Trends

Those 90-second YouTube ads you saw? YouTube says they don't exist

YouTube denies the existence of 90-second unskippable ads despite user reports of experiencing them.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

fromBGR

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.

fromThe Cool Down

21 hours ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.

fromArs Technica

YouTube increases Premium price again, says 90-second unskippable ads are a bug

YouTube users face longer unskippable ads, with reports of 90-second ads despite the company's denial of such formats.

from9to5Google

YouTube starts showing 90-second unskippable ads to TV viewers

YouTube is introducing 90-second unskippable ads for TV viewers, increasing ad pressure on users.

fromDigital Trends

Those 90-second YouTube ads you saw? YouTube says they don't exist

YouTube denies the existence of 90-second unskippable ads despite user reports of experiencing them.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.

fromWIRED

10 hours ago

The Screenmaxxers Who Spend Every Waking Hour on Their Phones

Excessive screen time raises health concerns, yet some individuals, like Morgan Dreiss, embrace it as a normal part of their lives.

I Was in a Music Rut. I Blame the Algorithm. I Found a Simple Way to Break Out of It.

Spotify's music recommendations became repetitive, prompting a search for alternative sources like public radio for fresh music.

Podcast

Spotify now lets you turn off all video

Spotify introduces universal video toggles, allowing users to disable video features for a more streamlined music experience.

Music production

fromSlate Magazine

7 hours ago

I Was in a Music Rut. I Blame the Algorithm. I Found a Simple Way to Break Out of It.

Spotify's music recommendations became repetitive, prompting a search for alternative sources like public radio for fresh music.

Podcast

Spotify now lets you turn off all video

Spotify introduces universal video toggles, allowing users to disable video features for a more streamlined music experience.

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.

Marketing

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

Artificial intelligence

fromFuturism

OpenAI Says It's Already Made $100 Million by Stuffing ChatGPT With Ads

OpenAI has generated $100 million in ad revenue from ChatGPT in two months, with projections reaching $100 billion by 2030.

Gadgets

fromZDNET

20 hours ago

The $30 Google TV stick may be the budget Chromecast successor we've been waiting for

A new 4K Onn streaming stick spotted at Walmart may serve as an affordable alternative to Google Chromecast.

#youtube-premium

fromGSMArena.com

Mobile UX

YouTube Premium gets even more expensive

Digital life

YouTube Premium's US pricing is going up

Games

fromKotaku

YouTube Is Raising The Price Of Avoiding Its Terrible Ads

YouTube Premium prices are increasing, while Rust 2 is not in development according to its studio founder.

fromLifehacker

fromwww.businessinsider.com

YouTube Is Raising Prices for Premium Subscribers

YouTube Premium prices are increasing, causing user frustration and dissatisfaction with the service.

Television

YouTube Premium is increasing US prices for the first time since 2023

fromFast Company

Your YouTube Premium bill is going up. Here's the new monthly cost

YouTube Premium prices are increasing for all plans, effective at the end of May 2023.

fromGSMArena.com

Mobile UX

YouTube Premium gets even more expensive

Digital life

YouTube Premium's US pricing is going up

Games

fromKotaku

YouTube Is Raising The Price Of Avoiding Its Terrible Ads

YouTube Premium prices are increasing, while Rust 2 is not in development according to its studio founder.

fromLifehacker

fromwww.businessinsider.com

YouTube Is Raising Prices for Premium Subscribers

YouTube Premium prices are increasing, causing user frustration and dissatisfaction with the service.

Television

YouTube Premium is increasing US prices for the first time since 2023

fromFast Company

Your YouTube Premium bill is going up. Here's the new monthly cost

YouTube Premium prices are increasing for all plans, effective at the end of May 2023.

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.

fromExchangewire

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.

fromCBR

Prime Video Just Won the Streaming Wars as Amazon Absorbs Apple TV Content

Prime Video partners with Apple TV, integrating its content as an add-on subscription for enhanced streaming options.

fromExchangewire

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.

GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market

GumGum partners with ShowHeroes to provide access to premium video inventory, reaching over 2 billion users monthly.

fromNBC News

5 hours ago

X slashes aggregator payouts to boost original creators

X platform will reduce payouts to aggregation accounts to prioritize and reward original content creators.

fromInc

11 hours ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

"Of course you can think of a billion fun ideas with a million-dollar budget, but in every role there is a timeline and a budget, so you have to think of ideas that are actually achievable."

Marketing

fromCBR

Say Goodbye to a Major Streaming Service as Prime Video Phaseout Begins

Prime Video replaces its Ad Free plan with a new, improved Ultra plan featuring higher pricing and enhanced streaming options.

fromThedrum

3 hours ago

Finding The Right Influencers For Your Brand

Brands should combine intuition with data analytics to select the right creators for collaborations.

fromEMARKETER

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

Marketing tech

fromTechCrunch

AMC will stream 'The Audacity' premiere in 21 parts on TikTok | TechCrunch

AMC is premiering 'The Audacity' on TikTok in 21 segments, targeting younger viewers and aiming to create buzz.

#creator-economy

fromGREY Journal

How Creators Make Money in 2026

Creators in 2026 rely on multiple revenue streams, treating content as a business distribution channel rather than the business itself.

fromTheWrap

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.

fromGREY Journal

How Creators Make Money in 2026

Creators in 2026 rely on multiple revenue streams, treating content as a business distribution channel rather than the business itself.

fromTheWrap

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

European startups

fromInfoQ

QCon London 2026: From DVDs to Global Streaming How Netflix's Commerce Architecture Actually Evolve

Netflix evolved its commerce architecture from real-time US-based billing to a hybrid global system supporting 130+ countries through pragmatic incremental changes driven by regional payment method differences.

fromForbes

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.

fromZDNET

I use ChatGPT's new Tubi app to find free movies and TV shows to watch - here's how

Tubi TV integrates with ChatGPT, allowing users to find shows and movies easily.

#video-marketing

fromThe Hollywood Reporter

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.

fromThe Hollywood Reporter

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, enhancing audience connections and engagement.

YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners

Brands are reshaping video and TV through storytelling, collaboration, and technology, focusing on emotional narratives and creator partnerships.

Silverpush's Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control

Video advertising must be full-funnel, leveraging contextual intelligence to enhance user engagement and drive conversions.

Business

Netflix Retreats: The Streaming Giant Faces Its Toughest Balancing Act Yet

Netflix stock declined 3% following a 23.2% monthly surge, driven by profit-taking and concerns over a $42.2 billion Warner Bros. Discovery acquisition funded through bridge financing that increases debt and interest expenses.

fromSan Francisco Bay Times

The World of Broadcasting as Depicted on the Big and Little Screen - San Francisco Bay Times

Movies like 'A Face in the Crowd' and 'Network' accurately depict the broadcasting industry's cruelty and complexities.

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.

fromFast Company

Satirizing Silicon Valley is pointless in 2026. This show proves it

The Audacity critiques Big Tech's ethics through a darkly comedic lens, but its timing may render it less impactful.

1 week ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

fromMoney Digest

2 weeks ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.

2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.

Future of TV Briefing: How Netflix is shaking up the upfront deal model

Netflix is signing multi-year deals with advertisers that provide early access and first-right-of-refusal, moving beyond traditional upfront commitments and resembling tech-company retail media agreements.

2 months ago

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.

Artificial intelligence

Netflix Has No Rivals

Netflix remains financially strong with 17.6% revenue growth and 12-14% projected 2026 growth, while media headlines exaggerate minor AI deals as competitive threats.

fromZDNET

Roku's ad-free streaming service was already a great deal - now it's adding Disney movies

Roku's Howdy streaming service offers ad-free viewing for $3 a month with plans to add content from Disney and Warner Bros.

#netflix-advertising

fromwww.marketingdive.com

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Netflix expands ad-targeting capabilities through partnerships with Amazon and Yahoo, introducing audience data integration and a Conversion API tool to enhance advertising precision and full-funnel marketing effectiveness.

Netflix Embraces The CAPI Trend; Can AI Save The News? | AdExchanger

Netflix launched a conversion API to help advertisers track ad performance and justify streaming TV ad investments, joining other platforms in providing measurement capabilities.

fromwww.marketingdive.com

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Netflix Embraces The CAPI Trend; Can AI Save The News? | AdExchanger

Netflix launched a conversion API to help advertisers track ad performance and justify streaming TV ad investments, joining other platforms in providing measurement capabilities.

more#netflix-advertising

fromwww.cnbc.com

Buy Netflix as ads, pricing power and generative AI drive growth, says CFRA

Netflix's advertising expansion, pricing power, and international growth position it for significant revenue acceleration, with advertising potentially contributing $1.5B-$3.0B in 2026.

Amazon Audiences Are Coming To Netflix | AdExchanger

Amazon Ads will enable US media buyers to use Amazon Audiences for Netflix campaign targeting through its DSP starting next quarter, leveraging commerce data to demonstrate streaming performance and conversion outcomes.

fromPCMAG

11 years ago

Netflix Dominates Web Traffic as Cord Cutters Gobble Data

Netflix accounts for 34.21 percent of peak downstream Internet traffic in North America, far exceeding other streaming services.

Warming Up To Netflix Ads; OpenTable Is OpenTo Ads | AdExchanger

Netflix's improved ad-supported tier with programmatic technology and Amazon DSP partnership is attracting renewed advertiser interest despite representing only 3.3% of total revenue.

Netflix backs out of Warner Bros. Discovery bidding war

Netflix declined to match Paramount Skydance's offer for Warner Bros. Discovery, ending its acquisition bid after the WBD board determined Paramount's proposal was superior.

fromThe Verge

2 months ago

Netflix earned $1.5 billion from ads in 2025

Netflix's ad business doubled to $1.5 billion in 2025 and is projected to reach about $3 billion in 2026.