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#holiday-marketing
fromRetail Dive
1 week ago
Marketing

Inside Lowe's social-first holiday push as Gen Alpha enters the market

Lowe's ramps up holiday marketing, AI supply-chain partnerships, NFL endorsements, and in-store experiences to counter housing-market headwinds and cautious, value-focused consumers.
fromMarketing Dive
2 weeks ago
Marketing

Inside Lowe's social-first holiday push as Gen Alpha enters the market

Lowe's is addressing housing-market headwinds by expanding marketing, AI-driven supply-chain partnerships, NFL collaborations, and experiential holiday promotions to drive sales.
more#holiday-marketing
National Football League
fromESPN.com
2 weeks ago

EA Sports and NFL extend partnership for Madden, College Football

EA Sports secured a multi-year exclusive partnership with the NFL, making Madden the sole official action simulation game for NFL football.
fromDigiday
2 months ago

Bleacher Report puts a fan-first spin on NFL coverage

The deal, brokered by parent company Warner Bros. Discovery, gives Bleacher Report unprecedented access to game highlights, tentpole events like the draft and the Super Bowl, and digital footage. For Bleacher Report, that access isn't just about game footage - it's a chance to test new content formats, audience strategies and advertiser opportunities around one of the country's biggest sports properties. Bleacher Report has access to eight games during the season, which it is using to focus on the fan experience.
National Football League
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