fromElectronic Frontier Foundation
18 hours agoGoogle Settlement May Bring New Privacy Controls for Real-Time Bidding
The moment you visit a website or app with ad space, it asks an ad tech company to determine which ads to display for you. This involves sending information about you and the content you're viewing to the ad tech company. This ad tech company packages all the information they can gather about you into a "bid request" and broadcasts it to of potential advertisers.
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