"While top influencers can make millions, many more are earning less than minimum wage"
"When Claire Fullam, the lifestyle blogger who built a large following by candidly sharing her experience with alopecia, discovered photographs of her personal life circulating online, the economics of digital influence revealed a human cost she could no longer bear."
"I received screenshots of pictures of our car reg, my kids' trampoline in my front garden and a picture of my hall door. That was enough and absolutely damn crazy," she said."
Top influencers can earn millions while the majority of content creators earn less than minimum wage. A lifestyle blogger with a large following related to alopecia experienced personal photographs circulating online and exposure of family details. Screenshots included a car registration, children's trampoline in the front garden and a picture of a hall door, prompting withdrawal due to safety and emotional harm. The creator economy concentrates income among a small elite and leaves many creators with unstable, low-paying work. Monetization depends on fickle sponsorships and platform algorithms. Creators face privacy risks, harassment and burnout, and require better protections and sustainable monetization models.
Read at Independent
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