#open-web-advertising

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Marketing tech
fromExchangewire
1 week ago

Ads Sway 42% of British Shoppers This Black Friday & Christmas - Opti Digital Research Finds

Premium editorial environments boost brand credibility, increase consumer engagement and purchase confidence, with video ads and repetition particularly effective among higher-income British households.
fromArs Technica
2 months ago

In court filing, Google concedes the open web is in "rapid decline"

Google objects to this characterization. A spokesperson calls it a "cherry-picked" line from the filing that has been misconstrued. Google's position is that the entire passage is referring to open-web advertising rather than the open web itself. "Investments in non-open web display advertising like connected TV and retail media are growing at the expense of those in open web display advertising," says Google.
Online marketing
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