Photographs can trigger a niche form of nostalgia called anemoia, where one longs for a historical time and place they have never actually experienced.
The photograph taken on Oxford Street in London in February 2018 captures anemoia by combining elements from different eras, such as a vintage HMV sign and a bowler-hatted man.
The photograph captures the sentimentality of His Master's Voice, a famous branding that symbolizes communing with the ghosts of the past.