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Online marketing
fromZDNET
2 days ago

You can get 50% off YouTube Premium for 1 year right now - but the deal ends soon

Eligible Google One Premium or AI Pro subscribers can save 50% on YouTube Premium Individual until April 29.
Games
fromKotaku
1 week ago

YouTube Is Raising The Price Of Avoiding Its Terrible Ads

YouTube Premium prices are increasing, while Rust 2 is not in development according to its studio founder.
Online marketing
fromZDNET
2 days ago

You can get 50% off YouTube Premium for 1 year right now - but the deal ends soon

Eligible Google One Premium or AI Pro subscribers can save 50% on YouTube Premium Individual until April 29.
Games
fromKotaku
1 week ago

YouTube Is Raising The Price Of Avoiding Its Terrible Ads

YouTube Premium prices are increasing, while Rust 2 is not in development according to its studio founder.
Media industry
fromDigiday
3 days ago

Media Briefing: The 'SaaS-pocalypse' is spreading to publishers

AI tools are enabling publishers to create custom software, shifting the conversation from buying to building software solutions.
Web design
fromTheStreet
3 days ago

PayPal turns Canva designs into payment machines

PayPal Payment Links are now integrated in Canva, allowing instant payments from designs without needing a separate e-commerce platform.
Marketing tech
fromInc
3 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Video games
fromGamesBeat
4 days ago

Roblox is turning its product roadmap into advertising inventory

Roblox launched a Makeup feature allowing creators to sell avatar items, collaborating with e.l.f. Beauty for sponsored content and in-game experiences.
Social media marketing
fromTechRepublic
4 days ago

X Cuts Clickbait Payouts and Exposes a Creator Program Problem - TechRepublic

X is reducing payouts for clickbait content, penalizing creators while maintaining the problematic structure that incentivizes such behavior.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Web design
fromMiami Herald
3 days ago

PayPal turns Canva designs into payment machines

PayPal's Payment Links feature is now integrated into Canva, allowing users to turn designs into checkout pages seamlessly.
Marketing tech
fromThe Hollywood Reporter
4 days ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
Marketing
fromAdExchanger
5 days ago

When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method | AdExchanger

Programmatic audio includes in-store audio, which can influence sales but faces challenges with attribution and customer listening habits.
#elon-musk
Media industry
fromDigiday
6 days ago

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

A third-party scraper economy is emerging, complicating content protection for publishers as multiple vendors harvest and resell their data.
Video games
fromEngadget
1 week ago

Amazon Luna ends support for third-party subscriptions and game purchases

Amazon is discontinuing third-party integrations on Luna, affecting subscriptions and game access.
Online marketing
fromPCMAG
4 days ago

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.
#programmatic-advertising
Marketing tech
fromAdExchanger
4 days ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromAdExchanger
4 days ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Business intelligence
fromTheregister
2 weeks ago

Usage-based billing muddles software vendor pricing

Software companies risk revenue loss due to outdated financial systems and challenges in measuring usage-based services, especially with AI integration.
#creator-economy
Growth hacking
fromForbes
2 weeks ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
#youtube
fromTech Times
3 days ago
Online marketing

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

fromTNW | Next-Featured
4 days ago
Marketing tech

YouTube pauses livestream ads during peak engagement to protect the vibe

YouTube will pause ads during peak chat engagement in livestreams to enhance viewer experience.
fromAndroid Authority
5 days ago
Online marketing

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Online marketing
fromTech Times
3 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Online marketing
fromAndroid Authority
5 days ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Marketing tech
fromMobile World Live
4 days ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.
fromTechCrunch
6 days ago

X says it's reducing payments to clickbait accounts | TechCrunch

Bier stated, 'It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth.' He emphasized that X will not compensate for manipulation of the program or its users.
Social media marketing
Media industry
fromTech Times
1 week ago

Substack Writers Transform Newsletter Platforms with Paid Subs and the Power of the Creator Economy

Substack empowers independent writers to manage their own audiences and monetize content through a simple, community-driven newsletter platform.
Marketing tech
fromExchangewire
4 days ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Marketing tech
fromExchangewire
4 days ago

Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices

FTC is negotiating a settlement with ad companies over coordinated ad boycotts, while Meta faces a lawsuit for designing addictive features for youth.
Marketing tech
fromThedrum
4 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Media industry
fromNieman Lab
2 weeks ago

Three newsletters for the price of 1.5: Independent journalists experiment with a bundle

Bundling independent journalism subscriptions can reduce costs for readers and support multiple writers effectively.
#instagram
#creator-monetization
Social media marketing
fromMashable
1 month ago

X is reinventing its Creator Subscriptions. Here's what to know.

X launches Creator Subscriptions 2.0 with exclusive threaded content, subscriber-only feed posts, and enhanced creator tools to monetize audiences directly on the platform.
Social media marketing
fromEngadget
1 month ago

X's Exclusive Threads feature lets creators paywall the end of tweet threads

X launches Exclusive Threads, allowing creators to gate portions of tweet threads behind a paywall while teasing content to drive subscriber conversions.
Social media marketing
fromMashable
1 month ago

X is reinventing its Creator Subscriptions. Here's what to know.

X launches Creator Subscriptions 2.0 with exclusive threaded content, subscriber-only feed posts, and enhanced creator tools to monetize audiences directly on the platform.
Social media marketing
fromEngadget
1 month ago

X's Exclusive Threads feature lets creators paywall the end of tweet threads

X launches Exclusive Threads, allowing creators to gate portions of tweet threads behind a paywall while teasing content to drive subscriber conversions.
#meta
Social media marketing
fromwww.independent.co.uk
2 weeks ago

Instagram testing subscription that allows users to watch stories anonymously

Meta is launching Instagram Plus, a premium subscription service allowing anonymous Story views and rewatch counts, currently available in select countries.
Social media marketing
fromForbes
4 weeks ago

Meta Offered Creators Cash-Here's How They Responded

Meta's 'Creator Fast Track' program offers guaranteed payments to attract creators from other platforms to post on Facebook.
Social media marketing
fromEngadget
3 weeks ago

X is changing its revenue-sharing policy to deter users pretending to be Americans

X is updating revenue-sharing to prioritize engagement from users' home regions, aiming to reduce foreign influence on US political content.
fromGSMArena.com
1 month ago

WhatsApp is allegedly launching a subscription service

WhatsApp is now rumored to be soon introducing a premium tier. This will be called WhatsApp Plus. It's said to offer several additional customization options to change the app theme, app icon, and accent colors, including 14 new icons and multiple color choices and interface elements.
Mobile UX
fromTNW | Insights
2 months ago

The rise of the always-on economy: subscriptions beyond streaming

Despite how modern it seems to be, the truth is that the subscription economy has been around for some time, surprisingly dating back to around 1800, with the first magazine subscriptions, or the subscriptions for fresh British milk, around 1860. Over the years, the of subscription-based companies has turned the subscription model into an ideal business strategy since it provides unique benefits. In the same way, the adoption of this model across multiple industries has led to negative repercussions for the general public.
Business
Marketing tech
fromAdExchanger
4 weeks ago

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.
fromDigiday
1 month ago

From rented audiences to engaged communities: Why participation is the new moat for publishers

Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
#youtube-music
#youtube-premium-lite
Artificial intelligence
fromTechCrunch
2 months ago

Meta to test premium subscriptions on Instagram, Facebook, and WhatsApp | TechCrunch

Meta will test paid subscriptions on Instagram, Facebook, and WhatsApp offering exclusive features and expanded AI capabilities, including scaled Manus integration and Vibes freemium.
fromTech Times
2 months ago

How to Sell Digital Downloads and Build a Profitable Digital Product Business From Your Own Website

A digital product is any non-physical item sold online and delivered electronically. This category encompasses a wide range of offerings: ebooks that teach specific skills, online courses that provide comprehensive training, design templates that save creators hours of work, stock media libraries offering photography and video, printables like planners and checklists, software tools that automate tasks, and audio files ranging from music to guided meditations.
E-Commerce
fromEngadget
2 months ago

Patreon creators have to switch to subscription billing by November, thanks to Apple

Patreon's blog post announcing the change made it clear that it had no other choice. "We strongly disagree with this decision," the company wrote. "Creators need consistency and clarity in order to build healthy, long-term businesses. Instead, creators using legacy billing will now have to endure the whiplash of another policy reversal - the third such change from Apple in the past 18 months."
Tech industry
Apple
fromArs Technica
2 months ago

Seven things to know about how Apple's Creator Studio subscriptions work

Apple offers a Creator Studio subscription bundling pro apps for $13/month ($130/year) with some apps remaining free or available as one-time Mac purchases.
fromAdExchanger
2 months ago

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
E-Commerce
fromTechRepublic
2 months ago

Subscription Commerce: The Ultimate Guide to Ecommerce Subscription Models (2026)

Subscription commerce uses recurring billing for products, services, or access to generate predictable revenue driven by retention and lifetime value.
Music
fromBusiness Matters
2 months ago

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.
Tech industry
fromwww.bbc.com
2 months ago

YouTube's $60bn revenue revealed amid paid subscriber push

YouTube generated over $60bn in 2025 from ads and subscriptions, surpassing Netflix and driving efforts to grow subscriptions through new, cheaper tiers.
fromTech Times
2 months ago

8 Website Monetization Methods Explained: Proven Ways to Make Money Online in 2026

Website monetization strategies have shifted in recent years, moving away from single-income tactics toward diversified revenue systems that protect sites from traffic swings and platform changes. Blogs, niche websites, and small e-commerce platforms now blend ads, affiliates, and owned products to build reliable income streams without hurting reader trust. Making money online approaches work best when they scale gradually, aligning traffic growth with monetization maturity rather than rushing every option at once.
Marketing
Tech industry
fromwww.ynetnews.com
2 months ago

Meta plans paid features on Instagram and Facebook, including hidden story views

Meta will test paid subscriptions on Facebook, Instagram and WhatsApp offering advanced creative, productivity and AI features while keeping core access free.
Artificial intelligence
fromBBC News
2 months ago

Meta to trial premium subscriptions for Instagram, Facebook and WhatsApp

Meta plans to integrate acquired AI firm Manus into Meta AI subscription offerings, leveraging autonomous agents while maintaining standalone business subscriptions.
Marketing tech
fromwww.cnbc.com
1 month ago

Buy Netflix as ads, pricing power and generative AI drive growth, says CFRA

Netflix's advertising expansion, pricing power, and international growth position it for significant revenue acceleration, with advertising potentially contributing $1.5B-$3.0B in 2026.
Media industry
fromDigiday
2 months ago

How publishers leverage community as a personalization and revenue tool

Community-driven personalization converts engagement signals into deeper subscriber relationships, improved retention, and new revenue streams for publishers.
#subscriptions
fromDigiday
2 months ago
Media industry

In Graphic Detail: Subscriptions are rising at big news publishers - even as traffic shrinks

fromDigiday
2 months ago
Media industry

In Graphic Detail: Subscriptions are rising at big news publishers - even as traffic shrinks

Media industry
fromDigiday
1 month ago

The case for and against publisher content marketplaces

Content marketplaces offer publishers distribution and revenue opportunities, but lack sufficient buyer demand to meaningfully impact publisher earnings without addressing underlying economic viability.
fromwww.socialmediatoday.com
2 months ago

Snapchat Introduces Subscription Model for Its Most Popular Creators

Snapchat is adding a new way for creators to make money in the app, with creator subscriptions, which will enable Snap stars to generate direct revenue from their fans in-stream. Snapchat's subscriptions for creators will give popular Snapchat users the opportunity to monetize their content through exclusive offerings, while also experimenting with other forms of subscription offerings to maximize interest. As per Snap: Creator Subscriptions introduce a premium layer of connection directly into how Snapchatters already engage with creators across Stories, Chat, and replies.
Social media marketing
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