#physical-retail

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#experiential-marketing #ai-led-discovery #gen-z--millennials #digital-burnout #gen-z #community-engagement
fromMarTech
1 week ago

Consumers want less digital, more real world from brands in 2026 | MarTech

Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the "Signals from the Stage" report from the ANA Masters of Marketing Conference. These strategic tensions reflect a rapidly shifting consumer landscape shaped by digital fatigue, rising expectations for personalization and growing reliance on AI agents to handle day-to-day decisions. In this context, brands must reassess how they engage with audiences, both offline and through intelligent digital intermediaries.
Marketing
fromFast Company
4 months ago

How brands are converting digital burnout into real-world connection

Retail can no longer be passive-it must provoke. Today's consumers want more than shelves and sales; they want stories that reflect their values and invite participation.
Digital life
Startup companies
fromEntrepreneur
5 months ago

Digital Got You Here - But a Store Might Take You Further in 2025 | Entrepreneur

Physical locations should be established based on proven customer demand, leveraging existing online momentum to ensure success.
Marketing tech
fromForbes
6 months ago

Reality Check: The One Thing That's Probably Missing From Your Omnichannel Marketing Strategy

Consumers favor physical experiences over digital ones for a more authentic engagement with brands.
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