Will the as-yet-unnamed U.S. buyers of TikTok be paying the full market price? The White House is apparently valuing TikTok's U.S. business at $14 billion, 1.4 times its annual U.S. revenue. That's a shockingly low figure for a thriving tech operation. As Bloomberg News reported, YouTube's parent corporation, Alphabet, is valued at eight times its revenue. Instagram's parent, Meta, is valued at 10 times its revenue. The buzz among investors is that TikTok in the U.S. should be worth about $40 billion, perhaps more.