'Curation can be a vacuous term': The Trade Desk plans to redefine ad quality outside the walled gardens with SinceraThe Trade Desk aims to improve ad quality through data analytics, rather than focusing on curation strategies following the acquisition of Sincera.
PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchangerSupply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.
Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie's Demise | AdExchangerGoogle delayed third-party cookie deprecation to address ongoing challenges and feedback concerns.Potential anticompetitive concerns and negative effects on publishers highlighted in feedback for Chrome's Privacy Sandbox.