#publisher-yield

[ follow ]
#ad-tech #transparency #transaction-ids #prebid #auction-infrastructure #programmatic-auctions
#ad-tech
fromDigiday
2 days ago
Marketing tech

Inside the 'grand bargain' to reconcile ad tech's warring middlemen

Prebid's change to generate per-bidder TIDs triggered industry conflict over transparency, buyer power, and publisher yield, prompting proposals for a negotiated resolution.
fromDigiday
2 weeks ago
Marketing tech

Ad Tech Briefing: Inside The Trade Desk's POV on the future of open internet monetization

The Trade Desk accuses resellers of duplicating bid requests and launched OpenAds, OpenPath integration, a Prebid fork, PubDesk, and Sincera enforcement to restore transparency.
fromDigiday
2 weeks ago
Marketing tech

Ad Tech Briefing: Inside The Trade Desk's POV on the future of open internet monetization

more#ad-tech
fromExchangewire
1 month ago

The Next Frontier in Ad Tech Innovation: Exploring the 10-Millisecond Opportunity with Index Exchange's John Tigg - ExchangeWire.com

Now, due to a rapid increase in computational power, we see an exciting window of opportunity in the 10 milliseconds before a bid request is even sent. Today, sophisticated data science and custom algorithms can be applied to a bid request before it ever reaches the DSP. That means decisioning isn't limited to just the buy side anymore - the supply side now has the ability to shape demand, apply intelligence, and unlock value in real time.
Marketing tech
[ Load more ]