#transaction-ids

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Marketing tech
fromDigiday
1 day ago

Inside the 'grand bargain' to reconcile ad tech's warring middlemen

Prebid's change to generate per-bidder TIDs triggered industry conflict over transparency, buyer power, and publisher yield, prompting proposals for a negotiated resolution.
Marketing tech
fromAdExchanger
1 day ago

The Power of Prebid | AdExchanger

Prebid faces internal conflict balancing sell-side priorities and buy-side concerns, highlighted by a reversed transaction-ID policy and tensions with The Trade Desk, IAB Tech Lab, and Google remedies.
Marketing tech
fromAdExchanger
3 weeks ago

Can Publishers Trust The Trade Desk's New Wrapper? | AdExchanger

The Trade Desk launched OpenAds and PubDesk to maintain universal Transaction IDs for cross-platform auction integrity while giving publishers visibility into buyer valuations.
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