#relationship-marketing

#relationship-marketing

With Valentine's Day right around the corner, many successful real estate agents across the country will be doing what they do every February: dropping off chocolates, flowers, handwritten cards, and in a few ambitious cases, cherry pies, on their clients' doorsteps. And weirdly it works. Not because chocolate makes people sell their house. Not because cherry pie unlocks listing inventory. But because Valentine's Day taps

Let me be blunt: if you're still dumping money into digital lead generation and wondering why your conversion rates are dismal, you're fighting the wrong battle. I've grown the number of closed loans by 35% over four years not through fancy CRM systems, not through paid advertising, not through some revolutionary fintech solution. Through relationships; old-fashioned, face-to-face, coffee-meeting, show-up-consistently relationships.

Loyalty grows when your customers feel like you care. Between 2012 and 2014, La Quinta did something most hotel chains would never risk: it let its VP of Loyalty write personal postcards to guests - not to everyone, just to high-value customers or those who seemed ready to drift away. The postcards looked handwritten. Mike Case signed them and included his real email address.

One channel that has quietly become a game-changer is podcasting. Once seen as a niche hobby, podcasts are now a mainstream platform where thought leaders, brands, and professionals share insights.

I have a post on LinkedIn with a step-by-step process to do that, that we can link to in the notes. Become a member and engage and learn. So this is a super important part when you join a community. You are here to help. So do not sell. If that is one thing you take away from this, it is do not go into a community that is not yours with the intention of selling.