#customer-targeting
#customer-targeting

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Brands, consumers just aren't that into you - but here's how to change that

Targeting existing heavy customers with advertising typically lowers ROI, erodes market share, and harms long-term brand health compared with winning light and non-users.

fromMarTech

3 months ago

5 things to consider before starting your ABM journey | MarTech

Launching an account-based marketing (ABM) strategy helps reach new marketing-influenced revenue heights and improves sales-marketing alignment while focusing on the right prospects.

Marketing

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#customer-targeting#customer-targeting

Brands, consumers just aren't that into you - but here's how to change that

5 things to consider before starting your ABM journey | MarTech

#customer-targeting
#customer-targeting