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fromMarTech
1 week ago

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What's Driving the Change? | MarTech

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%.
Marketing tech
#marketing-technology
Marketing tech
fromMarTech
2 weeks ago

How smarter campaign modeling and automation drive real marketing ROI | MarTech

Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.
Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.
Marketing tech
fromMarTech
2 weeks ago

How smarter campaign modeling and automation drive real marketing ROI | MarTech

Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.
Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.
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Online learning
fromeLearning Industry
3 months ago

The Future Of L&D: Tackling Emerging Trends And Obstacles In 2025

L&D must adapt by embracing technology, proving ROI, engaging diverse learners, and addressing learning fatigue as it evolves through 2025.
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